海外品牌经理/高级经理（Brand Manager / Senior Manager）

岗位职责 1.制定并执行品牌的海外传播策略，确保品牌形象在全球市场的统一性与高识别度； 2.统筹海外品牌活动策划与执行（车展、品牌发布会、试驾活动、媒体沟通会等），提升品牌国际影响力； 3.管理海外品牌视觉与内容输出，确保与集团品牌VI及传播方针一致； 4.与国际公关公司、海外市场团队及媒体伙伴保持紧密合作，推动品牌曝光与合作落地； 5.研究目标市场文化与受众偏好，优化品牌本地化策略及创意内容； 6.分析海外市场传播数据与品牌声量，定期输出品牌监测与优化报告； 7.支持集团海外官网、社交媒体及品牌宣传素材内容策划与更新。 任职要求 1.本科及以上学历，市场营销、品牌管理、国际传播、广告或相关专业； 2.2年以上国际品牌传播、公关或市场营销经验，汽车、科技或高端消费品行业优先； 3.熟悉海外媒体与社交平台传播逻辑，具备丰富的品牌活动或国际项目执行经验； 4.英语听说读写流利，可作为工作语言；懂第二外语者优先； 5.具备敏锐的品牌洞察力与创意思维，能够在不同文化语境下进行品牌表达； 6.优秀的沟通协调与项目管理能力，具备跨时区协作经验； 7.有较强的责任心、执行力与抗压能力，能独立推进项目落地。 Job Responsibilities 1. Develop and implement overseas communication strategies for the brand to ensure consistency and high recognition of the brand image in the global market; 2. Coordinate the planning and execution of overseas brand activities (car shows, brand launches, test drive events, media communication meetings, etc.) to enhance the international influence of the brand; 3. Manage the visual and content output of overseas brands to ensure consistency with the group's brand VI and communication policies; 4. Maintain close cooperation with international public relations companies, overseas marketing teams, and media partners to promote brand exposure and cooperation implementation; 5. Research the target market culture and audience preferences, optimize brand localization strategies and creative content; 6. Analyze overseas market communication data and brand volume, and regularly output brand monitoring and optimization reports; 7. Support the planning and updating of content for the group's overseas official website, social media, and brand promotion materials. Job Requirements 1. Bachelor's degree or above, majoring in marketing, brand management, international communication, advertising or related fields; More than 2.2 years of experience in international brand communication, public relations, or marketing, with priority given to industries such as automotive, technology, or high-end consumer goods; 3. Familiar with overseas media and social media communication logic, with rich experience in brand activities or international project execution; 4. Fluent in English listening, speaking, reading, and writing, suitable as a working language; Priority given to those who understand a second foreign language; 5. Possess keen brand insight and creative thinking, able to express brands in different cultural contexts; 6. Excellent communication, coordination, and project management skills, with experience in cross time zone collaboration; 7. Strong sense of responsibility, execution ability, and stress resistance, able to independently promote project implementation.