海外营销经理/高级经理（Marketing Manager / Senior Manager）

【岗位职责】 1.团队管理与协作：带领营销团队，制定营销策略，赋能终端市场 2.市场营销策略制定：根据公司经营目标及策略，结合行业分析，制定市场营销策略及创意策划，涵盖拉新、转化、用户运营等多种形式活动 3.市场竞品分析：定期收集分析竞品的产品、活动、推广策略等信息，赋能营销策略 4.营销课题指导文件撰写：根据营销策略，编写营销指导方案及相关标准、管理制度、工具包等 【岗位要求】 1.本科及以上学历，市场、管理或相关工作专业背景 2.5年以上汽车行业相关市场工作经验 3.具备优秀的市场洞察力及战略思维，有丰富的市场营销经验 4.具备出色的创意策划能力，能不断提出新颖的市场活动点子 5.具备团队管理经验，有良好的项目管理、多任务协调及资源整合能力 [Job Responsibilities] 1. Team management and collaboration: Leading the marketing team, developing marketing strategies, and empowering the end market 2. Marketing strategy formulation: Based on the company's business goals and strategies, combined with industry analysis, formulate marketing strategies and creative planning, covering various forms of activities such as customer acquisition, conversion, and user operation 3. Market competitor analysis: Regularly collect and analyze information on competitors' products, activities, promotion strategies, etc., to empower marketing strategies 4. Writing guidance documents for marketing topics: Based on marketing strategies, develop marketing guidance plans and related standards, management systems, toolkits, etc [Job Requirements] 1. Bachelor's degree or above, with a background in marketing, management, or related fields More than 2.5 years of relevant market work experience in the automotive industry 3. Possess excellent market insight and strategic thinking, with rich marketing experience 4. Possess excellent creative planning skills and the ability to continuously propose innovative marketing campaign ideas 5. Possess team management experience, good project management, multi task coordination, and resource integration skills