海外产品经理/高级经理（Product Manager / Senior Manager）

职位描述 1.负责属地市场研究，分析市场趋势、政策、法规、适应性、用户和竞品等，洞察市场机会； 2.负责属地产品规划，制定产品布局和竞争策略，提报产品需求，支持中后台产品定义和开发； 3.负责属地产品上市，制定新产品上市计划，拉动品牌传播、渠道销售和售后服务等部门完成上市准备工作； 4.负责属地产品认证，基于新产品上市计划，拉动研发项目、国际认证支持及属地认证资源，按时完成属地认证工作并获得整车证书； 5.负责属地产品调研，开展上市前调研，验证目标竞品和用户，支持产品定价和产品卖点传播；开展上市后调研，研究战胜战败原因，及时调整政策并支持产品改进； 6.负责属地产品定价，基于销量目标、竞品对标、购买力和成本结构等要素，制定并申请具有竞争力的产品价格和销售政策； 7.负责属地产品维护，定期分析在售产品销售表现，监控竞品动作，并结合产品调研结果，及时调整销售政策并提出产品改进建议； 8.有海外乘用车市场产品工作经验的人员优先； 岗位要求 1.本科及以上学历, 五年及以上市场研究及产品管理工作经验； 2.熟悉新能源汽车市场基本情况, 了解整车开发、制造和销售的基本流程； 3.沟通表达能力较强，具备独立工作能力，有海外经验者优先； 4.以英语为工作语言； Job Description 1. Responsible for conducting local market research, analyzing market trends, policies, regulations, adaptability, users, and competitors, and gaining insights into market opportunities; 2. Responsible for local product planning, developing product layout and competitive strategies, submitting product requirements, and supporting the definition and development of mid to back-end products; 3. Responsible for launching local products, developing new product launch plans, driving brand communication, channel sales, and after-sales service departments to complete launch preparation work; 4. Responsible for local product certification, based on the new product launch plan, driving R&D projects, international certification support, and local certification resources, completing local certification work on time and obtaining vehicle certificates; 5. Responsible for local product research, conducting pre marketing research, verifying target competitors and users, and supporting product pricing and product selling point dissemination; Carry out post marketing research, study the reasons for defeating the war, adjust policies in time and support product improvement; 6. Responsible for pricing local products, based on factors such as sales targets, competitor benchmarking, purchasing power, and cost structure, to develop and apply for competitive product prices and sales policies; 7. Responsible for maintaining local products, regularly analyzing the sales performance of products on sale, monitoring competitor actions, and adjusting sales policies in a timely manner based on product research results, and proposing product improvement suggestions; 8. Priority will be given to personnel with work experience in overseas passenger car market products; Job Requirements 1. Bachelor's degree or above, with at least five years of experience in market research and product management; 2. Familiar with the basic situation of the new energy vehicle market and understand the basic processes of vehicle development, manufacturing, and sales; 3. Strong communication and expression skills, independent work ability, overseas experience is preferred; 4. Use English as the working language;