Associate Director, Omnichannel & AI

Role Purpose职位目标： Drive the execution and continuous enhancement of omnichannel customer engagement across promoted and non-promoted brands in China LOC. Partner with cross-functional teams to translate strategy into actionable plans across JD Health (JDH), AliHealth, Meituan, and owned/paid channels, ensuring consistent, data-driven customer experiences. Take accountability on performance for digital only brands, and key omnichannel modules (e.g., channel activation, journey execution, AI use cases) and contribute to building scalable, compliant, and performance-driven engagement capabilities in China. Key Accountabilities/Responsibilities Omnichannel Planning & Execution：Translate omnichannel strategy into executable plans across brands and channels (JDH, AliHealth, Meituan, owned social, patient support tools and CRM/MPro), ensuring high-quality execution aligned with defined frameworks, timelines, and KPIs. Channel Management & Performance: Act as key POC for assigned platforms (JDH, AliHealth, Meituan) for campaign execution and optimization; Co-develop activation plans and campaign calendars with internal stakeholders and platform partners; accountable for performance delivery and proactively recommend adjustments to improve effectiveness. Customer Journey & Content Deployment: Enable marketing organization on execution of segmentation and customer journey frameworks (e.g., persona-based engagement, NBA activation); Enable modular content deployment across channels; Drive test-and-learn initiatives to optimize engagement and conversion. Data, Analytics & AI Enablement: Partner with Digital Tech to operationalize and simplify AI content creation and review, data integration, campaign tracking, and measurement frameworks; Drive implementation of AI/ML use cases in omnichannel activation (e.g., next best action, targeting optimization); Ensure data-driven decision making through dashboards and insights. AI Adoption & Scalable Use Cases: Support identification and rollout of scalable AI applications across marketing, patient support and commercial workflows; Contribute to embedding AI thinking into day-to-day operations; Capability Building & Change Support: Contribute to internal capability building in omnichannel tools and AI applications; Support training programs and onboarding for new processes and platforms; Encourage adoption of digital tools and test-and-learn culture. Performance Management & Insights: Track and analyze omnichannel KPIs using dashboards; Lead or support A/B testing and performance analysis; Generate actionable insights and contribute to business reviews. Accountable to deliver sales in digital only brands. Vendor & Budget Management: Manage execution with agencies and external vendors to ensure quality and timeliness; Support budget tracking and ROI assessment for key initiatives; Ensure alignment with agreed scope and deliverables. Compliance & Risk Management: Ensure all omnichannel and AI activities comply with regulatory and internal requirements; Support content approval workflows and governance processes; Proactively identify risks and ensure mitigation in execution. Qualifications/Requirements (Education / Experience / Competencies) Education: Bachelor’s degree required; Master’s preferred (Business, Marketing, Data Science). Experience: 8-12+ years in Commercial Excellence, Marketing, and Sales roles within pharma or regulated industries. 3+ years leading omnichannel programs at country/regional level, preferred with JDH, AliHealth, Meituan, Digital health, online hospitals experience, digital patients support programmes. Proven track record in digital transformation, data science, and AI implementation. Technical Skills: consent management, marketing automation, brand planning, measurement frameworks; familiarity with AI/ML models, Next best action frameworks, and experimentation platforms. Soft Skills: Leadership, and influence ability, stakeholder alignment, bilingual (Mandarin & English).