Marketing Manager/Senior Product Manager 市场经理/高级产品经理

Key Accountabilities/Responsibilities 主要工作职责 In charge of CDC eco-system strategy for assigned brand portfolio Develop the short-term and long-term strategy and roadmap for the vaccine ecosystem centered on CDC collaboration. Formulate and structure strategic plans, including engagement strategies for key stakeholders within CDCs and healthcare institutions, as well as resource allocation and performance projections. Execute marketing strategies and lead the implementation of tactical programs. Spearhead the development and management of engagement plans for key external experts (KEEs) within the CDC network. Create high-quality marketing materials and toolkits to support effective field implementation. Define and establish metrics and key performance indicators (KPIs) to evaluate the effectiveness of strategies and initiatives, enabling continuous improvement through data-driven insights. Establish systems for the collection, analysis, and monitoring of market intelligence, including policy trends and shifts in key external stakeholder perceptions. Build and maintain excellent collaboration with internal functions, external HCOs Leadership of vaccine eco cross-functional team including Marketing, Government Affairs, Key Accounts, Market Access, Medical that delivers competitive advantages and responds rapidly to the CDC eco strategy and action plan. Maintain excellent collaboration with external main HCOs to establish impactful platforms and build leading industry image. Others Preparation of presentations and materials for regular commercial meetings and business reviews by senior management Ensure that all activities undertaken by CDC marketing team staff fully comply with the Company’s policies/standard, and the laws and regulations of China. Full-fill other tasks assigned from superior. Qualifications/Requirements (Competencies) 申请资格 / 职位要求 ( 知识 / 技能 ) Upholds integrity, respect for people, and transparency in all interactions. Demonstrates strong ownership and a results-driven mindset to advance objectives. Possesses strategic thinking and problem-solving abilities, with skill in framing and addressing complex challenges. Exhibits strong communication and interpersonal skills, with the capability to engage effectively with diverse internal and external stakeholders. Competent in analytical thinking, creative approaches, and customer insight. Willing and able to travel frequently as business needs require. Education & Experience ( 教育背景 / 工作经验 ) Bachelor’s degree, preferably in public health, medicine, or pharmacy; MBA is a plus. Over 7 years of experience in the pharmaceutical industry, with at least 2 years in marketing or strategy roles. Familiar with the CDC network and experienced in CDC engagement. Solid knowledge within the vaccines industry.