Senior Manager, Marketing Strategy & Performance MMM (two year contract)

JOB SUMMARY The Senior Manager of Marketing Performance will be responsible for supporting the marketing Return on Investment program and key strategic projects to build and orchestrate best-in-class marketing performance capabilities for Marriott International to optimize marketing effectiveness and drive growth. This role involves designing, planning and executing Marriott International's marketing measurement capabilities (e.g., marketing mix models) to improve marketing efforts and optimize business outcomes (i.e., improve short-term revenue and long-term brand building ROI). These key marketing performance projects will involve designing and executing measurement tools, building insights and learnings, managing and influencing cross-functional stakeholders/processes to make data-driven decisions. Core partners include Analytics, Loyalty, Digital, Finance and CX. The ideal candidate will have experience with marketing and measurement, e.g. A/B testing, media mix models (MMM), as well as a strong business sense, problem solving capabilities, and a willingness to rapidly ramp up on a new way of working. The role is built for a self-starter, quantitative thinker, someone comfortable pushing for structured insights amidst a global and complex organization, and someone excited about building a data-driven marketing organization. Role Responsibilities/Duties: Support and execute on marketing performance projects, particularly related to marketing mix models. Support the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities. Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution. Manage complex stakeholder interactions to drive project success. Partner with Analytics and Finance teams and external partners on processes related to marketing measurement. Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes. Demonstrate strong critical thinking skills in project planning and execution. Willingly undertake and excel in challenging projects and initiatives. CANDIDATE PROFILE Education and Experience Required 4-year degree from an accredited university Three or more years of experience in marketing, strategy, business consultancy or advisory roles. Proven track record of executing multiple strategic projects simultaneously and successfully. Strong critical thinking and problem-solving skills. Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.) Excellent stakeholder management and interpersonal skills. Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently. Demonstrated ability to drive and implement change initiatives. Excellent written and verbal communication skills. Self-driven, collaborative, curious and inquisitive thinker. Education and Experience Preferred Bachelor’s degree required, preferably with a concentration in statistics, marketing, business, or related degree (e.g., data science, business analytics) Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)