Director, Topline Marketing, Chinese Mainland (Contractor)

Job Summary This role serves as a key partner to the Senior Director in driving demand generation across Mainland China, with responsibility for both rooms and F&B business growth. The role combines strategic thinking, commercial understanding, and hands-on execution, while leading a team to deliver high-quality, business-driven outcomes. Core Responsibilities · Co-own demand generation marketing strategy across rooms and F&B, contributing to overall direction setting and business priorities · Lead end-to-end demand generation (planning, execution, reporting, optimization) · Partner closely with regional commercial teams to understand business needs and guide local execution · Work with Hong Kong-based Director to drive aligned inbound strategy · Leverage central marketing resources and channels to amplify priority hotels and initiatives · Build a closed-loop demand ecosystem from grow customer base to conversion across center and hotels · Bring F&B market insights (social gathering, catering, weddings) into marketing strategy · Lead and develop a high-performing team, ensuring strong ownership and execution quality · Drive performance tracking, insights, and continuous optimization Key Requirements · Proven experience leading and developing teams · Strong commercial mindset with understanding of business drivers · Experience in demand generation or integrated marketing · Ability to connect strategy with execution · Strong stakeholder management across regions · Data-driven mindset with experience in performance tracking