数字营销副经理

MAJOR RESPONSIBILIES 責任概要 : 1. Assist in develop new channels and online marketing strategy planning. 协助渠道开拓以及整体线上营销创新策略制定。 2. Assist in docking with the cooperation activities of each channel. 协助平衡各个在线渠道的价格，对接与各个渠道的合作活动。 3. Assist in synchronizing the products in each channel, audit on rate parity and content details. 协助同步并审计各个平台的日常产品和大促产品内容，确保价格一致性和产品信息的更新和正确性。 4. Assist in monitoring online feedbacks, help to collect guest’s suggestion on both software and hardware which help hotel operation on improvement. 协助监控各个在线渠道的反馈，帮助并督促部门进行改良，形成良好的渠道生态。 5. Assist in menitor the production of cooperated OTA/OTP channels, Assist in the development of WeChat mall and flying pig channel action plan, pull online product cancellation rate. 协助OTA/OTP平台产量，协助上线酒店产品, 制定各OTA/OTP平台的的行动计划，拉动在线产品的核销率。 6. Assist in the planning of seasonal promotions and lay the foundation for the whole quarter. 协助计划季节性大促销，为整季度的生意做铺垫。 7. Assist in maintain daily operation and audit of all channels. 协助协助维护各个渠道的日常运营及审计。