PMO Manager - Growth Marketing

职位描述 我们正在寻找一位资深PMO，主导Trip.com海外业务的核心增长项目，需要兼具战略视野与落地能力，围绕用户全链路挖掘增长机会，通过数据营销/内容营销/产线&国家合作挖掘机会点帮助品牌在海外市场的增长。 核心职责 1. 战略规划与项目管理 制定中长期增长规划，主动识别市场机会点，并与相关方合作完成增长目标 端到端负责重点项目从0到1的落地 建立标准化项目管理流程与机制 2. 增长经验与跨团队协作 有增长项目实操经验，理解增长飞轮与关键杠杆 协调产品、技术、市场、运营等多职能团队高效协同 3. 海外投放与数据驱动 熟悉海外主流投放平台（Google Ads、Meta等），理解投放原理 能定义并拆解关键数据指标（ROI、CPA、CTR等），发掘增长机会 4. 复杂项目推动与多任务管理 在模糊环境中推动复杂项目落地 同时管理多个项目，平衡优先级冲突 建立风险预警机制，确保项目按时、按质、按预算交付 任职要求 1. 硬性条件 6年以上项目管理/PMO经验，有旅游/酒店行业背景优先 商务英语可作为工作语言（听说读写流利） 2. 核心能力 战略思维：用项目驱动业务增长 内容敏感度：对海外内容趋势有嗅觉 跨文化协作：有海外团队合作经验 结果导向：强执行力，能在资源有限情况下推动项目落地 数据驱动：善用数据做决策，建立追踪机制 About the Role We are looking for a senior PMO to lead core growth initiatives for 's overseas business. This role requires both strategic vision and strong execution capabilities — identifying growth opportunities across the full user journey, and driving brand growth in international markets through performance marketing, content marketing, and cross-functional collaboration with product lines and regional teams.Key Responsibilities 1. Strategic Planning & Project Management Define mid-to-long-term growth strategies, proactively identify market opportunities, and collaborate with stakeholders to achieve growth targets Own end-to-end delivery of key initiatives from 0 to 1 Establish standardized project management processes and governance mechanisms 2. Growth Expertise & Cross-Functional Collaboration Hands-on experience with growth projects; deep understanding of growth flywheels and key levers Coordinate across product, technology, marketing, operations, and other cross-functional teams to ensure efficient execution 3. Overseas Media Buying & Data-Driven Growth Familiarity with major overseas advertising platforms (Google Ads, Meta, etc.) and their underlying mechanics Ability to define and break down key performance metrics (ROI, CPA, CTR, etc.) to uncover growth opportunities 4. Complex Project Delivery & Multi-Task Management Drive complex projects forward in ambiguous and evolving environments Manage multiple projects simultaneously while balancing competing priorities Establish risk early-warning mechanisms to ensure on-time, on-quality, and on-budget delivery Requirements 1. Must-Haves 6+ years of experience in project management / PMO roles; travel & hospitality industry background preferred Business-level English proficiency (fluent in listening, speaking, reading, and writing) 2. Core Competencies Strategic Thinking: Ability to drive business growth through projects, not just execute tasks Content Sensitivity: Keen awareness of overseas content trends and what resonates with international audiences Cross-Cultural Collaboration: Proven experience working with overseas teams Results-Oriented: Strong execution capability; able to deliver results even with limited resources Data-Driven: Skilled at using data to inform decisions and establish tracking mechanisms