Digital Marketing Manager/ Copywriter – Retail Card and Lending

Responsibilities: • Design, plan and execute digital marketing campaigns • Explore new market opportunities and use of advertising technology • Create, Edit and copywriting for marketing projects on Social Media, such as Facebook, Instagram and Blogs. • Assist in special projects and other ad-hoc matters when required. • Campaign management and monitoring campaign delivery results and KPI • Develop search marketing pitching proposals Requirements: • Degree in Marketing, Business Administration or related discipline. • Prefer 2 - 5 years of advertising/marketing experience. • Knowledge in retail banking industry is preferred. • Knowledge in AI content creation tool is preferred. • Strong knowledge in online marketing, social media and online shops. • Excellent PC skills including Microsoft Word, Excel and PowerPoint. • Good command of spoken and written English, mandarin and Chinese. • Good interpersonal skills and to perform well under pressure. • Passionate to digital marketing; • Be a good team player with excellent interpersonal and communication skills Mandatory Reference Checking Scheme Mandatory Reference Checking Scheme (MRC Scheme) may be applicable for certain relevant positions. It is a standardised reference-checking arrangement that is designed to support the integrity of "authorized institutions" regulated by the Hong Kong Monetary Authority (HKMA). Pursuant to the MRC scheme, our Bank will conduct a mandatory reference check by requesting information from each relevant former and current employer of applicants. For more details about the MRC Scheme, please visit the website of the Hong Kong Association of Banks: Applicants who are not invited for an interview within the 8 weeks after submission of application may assume their applications unsuccessful. We may review applications received for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment related purposes only. We shall retain the personal data of unsuccessful applicants for a period of 24 months upon receipt of such application.