Performance Marketing & Intelligence Specialist

Responsibilities: Collaborate with Client Success Managers and Sales to create tailored digital strategies for high-value accounts, including advanced targeting, attribution, and measurement solutions. Build and maintain advanced reporting dashboards (e.g., CRM matchbacks, attribution reports, BI insights) that translate data into actionable recommendations. Design and support custom digital solutions such as CRO microsites, CRM integrations, native/branded content, influencer campaigns, and programmatic strategies. Serve as SME on advanced products, tools, and analytics, providing guidance and expertise across teams. Conduct in-depth campaign audits and deliver optimization strategies beyond standard execution. Plan, execute, and optimize paid media campaigns across platforms (Google, Meta, TikTok, LinkedIn, X, Indeed, ZipRecruiter, GroundTruth, etc.). Develop best practices, processes, and documentation for launching strategies on new advertising platforms. Present insights, track performance, and train internal teams—ensuring adoption of tools, improving ROI, and driving retention and growth. Qualifications: 4–6 years of experience in digital marketing strategy, analytics, or advanced campaign management with a focus on outcome-based solutions. Strong expertise across multiple digital channels including SEM/PPC, Programmatic, Social, Display/Video, Audio/Podcast, SEO, and CRO. Proven ability to develop, present, and execute advanced digital marketing strategies supported by data-driven insights. Proficient in BI tools, CRM systems, and advanced reporting platforms (e.g., Tableau, NinjaCat, TapClicks, Google Data Studio). Strong analytical skills with the ability to translate complex data into actionable insights, combined with expertise in crafting high-converting marketing messages and creatives. Excellent communication, project management, and cross-functional collaboration skills, with experience working on enterprise-level accounts and managing multiple high-value initiatives.