Paid Search Senior Director

About the role Go Fish is seeking a Sr. Director, Paid Search to lead strategy, performance, and innovation across a portfolio of clients and teams. This role is responsible for driving measurable business impact through paid search while shaping the future of how we approach search in an evolving, automation-driven landscape. As a senior leader, you’ll oversee team performance, guide strategic direction, and serve as a trusted partner to both clients and internal stakeholders. You’ll play a critical role in scaling best practices, unlocking growth opportunities, and ensuring paid search is fully integrated within broader marketing efforts. What y ou'll do Strategic Leadership Define and evolve paid search strategy across clients, verticals, and teams Ensure alignment between search initiatives and broader business and marketing goals Establish frameworks for planning, testing, optimization, and measurement Guide investment strategy, including budget allocation and prioritization Performance & Growth Oversee performance across a portfolio of accounts, ensuring goals are consistently met or exceeded Identify and unlock opportunities for growth, efficiency, and scale Build and implement scalable frameworks to solve complex performance challenges Partner on upsell and new business opportunities to drive account and agency growth Innovation & Platform Leadership Stay ahead of industry trends including automation, AI, and signal loss Define how the team adapts to changes in the search and media landscape Evaluate and implement new tools, technologies, and partnerships Foster a culture of innovation and creative problem-solving Team Leadership & Development Lead, mentor, and develop Managers, Sr. Managers, and Directors Design team structures and ensure proper resourcing across accounts Drive consistency in quality, performance, and execution across teams Support career growth, training, and ongoing skill development Client & Business Impact Act as a senior strategic partner to key client stakeholders Influence marketing strategy, investment decisions, and long-term planning Connect paid search performance to broader business outcomes Bring cross-channel perspectives and solutions to solve holistic marketing challenges What You Bring 8–10+ years of experience in paid search or performance marketing and agency experience Deep expertise across Google Ads, Microsoft Ads, and modern search tactics Proven ability to lead teams and manage performance across multiple accounts Strong strategic thinking with a focus on business impact and growth Experience navigating industry changes such as automation and privacy shifts Excellent communication skills with experience presenting to senior stakeholders Bonus Qualifications Exposure to internal P&L management Deep knowledge in Social, Organic, and/or Programmatic Experience with third-party attribution or incrementality tools Experience with TrueClicks Experience with Funnel and data automations + proficient in excel Why Join Us You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized. We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow. Benefits & Compensation We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including: Competitive compensation Flexible work environment Medical, dental, and vision insurance Unlimited paid time off 401(k) with company match Company-paid life and disability insurance Paid parental leave A collaborative culture with autonomy and ownership Employee wellness programs and additional perks Additional Information No agencies, please. We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs. At this time, we are unable to sponsor or transfer employment visas for this position.

About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative. WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations. REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate. Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people .