KAM On Premise - Premium Accounts

Position Overview Crazy Mountain is seeking a highly motivated, experienced, relationship-driven On-Premise Key Account Manager to drive growth of our premium non-alcoholic beer portfolio within top on-premise accounts. This role is responsible for developing strategic partnerships with high-profile bars, restaurants, hotels, golf courses, entertainment venues, and hospitality groups to establish our brand as the category leader in elevated, alcohol-free beer occasions. This position blends commercial execution with brand building—owning key accounts, distributor collaboration, menu placements, staff education, sampling, on site marketing and activation strategy. This is a Remote position but must be based out of one of the following cities: Miami, FL / New York, NY / Los Angeles, CA Key Responsibilities Grow and manage key on-premise accounts including bars, restaurants, golf courses, hotels, and hospitality groups Secure menu placements, features, and permanent listings Drive brand awareness through in-market sampling, tastings, events, and staff education Partner with marketing to execute campaigns, launches, and zero-proof activations Collaborate with distributor sales teams to expand distribution and improve execution Work cross-functionally with Sales and Marketing to align strategy and market priorities Build simple account plans, forecasts, and promotional calendars Track performance and share competitive and consumer insights Identify and execute creative ways for the brand to show up in on-premise accounts to drive visibility, trial, brand recognition and sharing Help develop and deploy new on-premise POS needed to activate key accounts Partner with Marketing to bring brand ideas to life in-market, adapting concepts to real account environments Collaborate closely with Sales and Marketing to align on market priorities and brand moments/programs Help shape the on-premise playbook as the brand scales nationally Qualifications 3–5+ years of on-premise or key account experience in beverage alcohol or premium beverages Experience working with emerging or startup brands strongly preferred Proven relationship builder with strong negotiation and closing skill S Entrepreneurial mindset with the ability to thrive in a lean, fast-moving organization Hands-on experience executing in-market events and sampling across diverse account types Willingness to work nights and weekends as needed to support activations and events Passion for premium brands and the non-alcoholic category Excellent communication, presentation, and interpersonal skills Ability to work independently, think strategically, and execute tactically Willingness to travel frequently (50%+) Compensation & Benefits: Competitive base salary + performance-based bonus Equity participation Healthcare and other customary benefits

About Crazy Mountain: From George Clooney, Rande Gerber, and Mike Meldman comes a new kind of beer, one created for good times and clear minds. Crazy Mountain is a premium non-alcoholic lager crafted for those who want to live healthier without giving up the taste, ritual, camaraderie, and satisfaction of holding a cold one. It’s the freedom to live wide open.