Retention Marketing Executive

About BabyOrgano

BabyOrgano is a fast-growing D2C brand focused on providing safe, natural, and effective products for babies and mothers. We believe in building long-term relationships with our customers through meaningful communication, trust, and exceptional customer experiences.

We are looking for a passionate and data-driven

Retention Marketing Executive

• who can help us strengthen customer engagement, improve repeat purchase rates, and build long-term customer loyalty.
• 📍 Location: Ahmedabad
• 💼 Experience: 2 - 4 Years
• 🏢 Industry Preference: D2C / E-commerce / FMCG / Consumer Brands

Key Responsibilities

Customer Retention & Engagement

• Plan and execute retention marketing strategies to improve repeat purchases and customer lifetime value (CLTV).
• Create and manage customer engagement campaigns through Email Marketing, WhatsApp Marketing, SMS, Push Notifications, and Loyalty Programs.
• Develop personalized customer journeys based on user behavior and purchase patterns.

Campaign Management

• Execute promotional campaigns, reactivation campaigns, abandoned cart flows, post-purchase nurturing, and upselling/cross-selling campaigns.
• Coordinate with creative and content teams for campaign creatives and communication copies.
• Monitor campaign performance and optimize open rates, CTRs, conversions, and retention metrics.

Data Analysis & Reporting

• Analyze customer behavior, segmentation, and retention trends.
• Track KPIs such as repeat purchase rate, churn rate, customer engagement, and campaign ROI.
• Generate regular reports and provide actionable insights for improvement.

Customer Lifecycle Management

• Build and optimize automated customer journeys for onboarding, nurturing, retention, and win-back campaigns.
• Identify opportunities to improve customer experience and increase brand loyalty.

Collaboration & Strategy

• Work closely with Marketing, Performance Marketing, E-commerce, and Customer Support teams.
• Stay updated with retention marketing trends, CRM tools, and consumer behavior insights.

Required Skills

• Strong understanding of Retention Marketing & CRM strategies
• Experience with Email Marketing, WhatsApp Marketing, and automation tools
• Good analytical and reporting skills
• Understanding of customer segmentation and lifecycle marketing
• Excellent communication and coordination abilities
• Creative thinking with a performance-driven mindset
• Knowledge of D2C/E-commerce customer behavior preferred

What We’re Looking For

• ✔ Someone who understands customer psychology
• ✔ Someone who can turn one-time buyers into loyal customers
• ✔ Someone who enjoys experimenting with campaigns & engagement strategies
• ✔ Someone who can balance creativity with data-driven decision-making
• Why Join BabyOrgano?
• Opportunity to work with a fast-growing D2C brand
• Young, energetic, and growth-focused work culture
• Freedom to experiment and bring new ideas
• High ownership and learning opportunities