Sr. Digital Marketing Manager

Position- Sr Digital Marketing

Experience- 6 years

Location- Ahmedabad (On-Site)

Summary

We’re looking for a

strategic and performance-focused Marketing Manager (D2C Growth)

to lead BabyOrgano’s digital and brand marketing initiatives. In this role, you’ll own the entire digital growth strategy — from planning campaigns to driving measurable ROI across Meta, Google, YouTube, and influencer channels.

You’ll collaborate directly with the leadership team to translate marketing investments into business impact, lead a cross-functional team with accountability, and drive a culture of ownership and discipline. If you’re someone who thrives on data, creativity, and action — and can balance strategy with hands-on execution — this is your opportunity to lead growth for one of India’s most promising Ayurvedic D2C brands.

Responsibilities

• Build, plan, and implement the overall

digital marketing and D2C growth strategy.

• Lead and mentor internal marketing, creative, and performance teams.
• Manage and optimize campaigns across

Meta, Google, YouTube, and Influencer Marketing.

• Achieve

• minimum 4X ROAS
• across all campaigns through continuous optimization.

• Oversee brand communication and ensure

consistency across all digital touchpoints.

• Manage digital marketing budgets and deliver

ROI-focused campaigns.

• Measure and report performance using analytics tools (GA4, Ads Manager, Shopify).
• Collaborate with agency partners for campaign planning and performance reviews.
• Ensure

timely campaign launches, daily performance tracking, and actionable insights.

• Monitor competition and proactively identify new growth opportunities.
• Drive team accountability — ensuring

• 90%+ task completion
• within timelines.

• Maintain strict

adherence to company policies, punctuality, and professional discipline.

• Foster a culture of

solution-oriented communication and positive collaboration.

Skill Sets / Experience We Require

• 5–8 years of experience in

Digital Marketing / D2C Growth / Performance Marketing.

• Proven success in managing high-performance paid campaigns (Meta, Google, YouTube).
• Strong understanding of

• CAC, ROAS, LTV, conversion optimization,
• and funnel strategy.

• Hands-on experience with

Google Analytics, Meta Ads Manager, Shopify, and Excel.

• Sound knowledge of SEO/SEM, CRM tools, and marketing automation.
• Excellent leadership, project management, and communication skills.
• Problem-solver with a

strong sense of ownership and accountability.

• Familiarity with web analytics and conversion tracking tools.
• Team motivator who leads by example — disciplined, punctual, and dependable.

Pedigree

• Bachelor’s or Master’s degree in Marketing, Advertising, Business, or related field.
• Preferred: Experience in

• FMCG, Ayurveda, or D2C consumer brand
• environments.