Assistant/ Associate Director, Marketing, Licensing & Fan Engagement- Athletics

The Assistant Director of Marketing and Fan Engagement Reporting to the Associate AD for Marketing and Creative Services, the Associate Director of Marketing and Fan Engagement will help provide leadership and oversight. This includes; Lead and support the development, coordination, and execution of comprehensive marketing and promotional strategies for Boston College Athletics. Oversee day-to-day initiatives related to marketing, advertising, fan attendance, fan engagement, and overall game day presentation. Manage and execute annual marketing plans for Men’s Basketball, Women’s Basketball, Baseball, Men’s Soccer, and Women’s Soccer, including advertising campaigns, attendance strategies, fan engagement initiatives, and in-game experience programming. Provide graphic design support for in-venue and social media needs for assigned sports. Administer and oversee the university’s licensing program and the relationship with the licensing agency. Manage day-to-day Name, Image, and Likeness (NIL) initiatives and additional new revenue generating platforms, including relationships with LivXP, Athletes Thread and CLLT. Boston College Introduction Founded in 1863, Boston College is a Jesuit, Catholic university located six miles from downtown Boston with an enrollment of 9,150 full-time undergraduates and 4,420 graduate and professional students. Ranked 31 among national universities, Boston College has 758 full-time and 1,096 FTE faculty, 2,750 non-faculty employees, an operating budget of $956 million, and an endowment in excess of $2.2 billion. Boston College Athletics Boston College Athletics has over 750 student-athletes at the Division I level competing in 31 varsity sports primarily in the Atlantic Coast Conference (ACC). A perennial leader in annual NCAA student-athlete graduation rates, the athletics department is focused on three goals which include: Ensuring that student-athletes perform academically and graduate. Assist each student-athlete in realizing their full potential as it relates to student formation: intellectually, socially, and spiritually. Provide student-athletes the best teaching so they can develop athletically and reach their full potential to maximize skills and abilities. These goals are built upon strong integrity, full transparency with open communication, treating people the right way, making the complex simple, and encouraging innovation and embracing change. Together, these things represent the world-class experience for our Boston College student-athletes.