Business Development

About NowPurchase

NowPurchase is transforming the

$140B metal manufacturing industry

—the backbone of infrastructure, transportation, and industrial growth. We are building India’s most trusted digital procurement platform for metal manufacturers while creating an operating system that makes procurement

smarter, faster, and autonomous

.

Having worked with

100+ foundries across India

, we’re now scaling aggressively—across regions, products, and value-added solutions. Our momentum has been recognized globally and nationally, including:

Financial Times High-Growth Companies Asia-Pacific (2024 & 2025)

Innovative Startup of the Year – Eastern Leadership Awards 2025

Dun & Bradstreet Startup50 Award

• India’s first-ever ESOP buyback by a B2B commerce startup (2024)
• Why this role matters?
• This is not a transactional sales role.
• You will
• own customer growth
• , build long-term relationships with foundries, and drive adoption of
• high-impact, value-added products
• like CarbonMax, GraphiMax, MagMax, BariMax, and specialized additives.
• This category is a
• top strategic priority
• for leadership, giving you direct visibility, ownership, and career acceleration.
• Your Role at a Glance

Role

Business Development / Technical Sales

Experience

3–7 years

Location

Kolkata & Coimbatore/ Chennai

Reporting to

Assistant General Manager – Sales

Qualification

Graduate (MBA is a plus)

What You’ll Be Doing

Drive

• consultative, solution-led sales
• of value-added industrial products
• Build and grow
• key foundry accounts
• across regions
• Identify new customers and unlock repeat, high-value business
• Work closely with
• technical teams
• to conduct trials and prove product performance
• Collaborate with procurement and operations to ensure
• seamless order execution
• Track market trends, competition, and customer insights to shape category growth
• Own pricing conversations by demonstrating
• technical and commercial value

What Your Day Actually Looks Like

• Meeting foundry owners, plant heads, and production teams
• Converting trials into long-term supply relationships
• Expanding product baskets within existing accounts
• Coordinating internally to improve margins and customer experience
• Travelling across regions and owning your territory like a business
• What sets this role apart
• End-to-end ownership: acquisition → trials → repeat business
• Deep collaboration with technical & procurement teams
• Clear growth path into

Regional Sales or Category Leadership

roles

What We’re Looking For

• 3+ years of experience in
• technical / industrial / B2B sales

Comfort with

• plant-level selling and consultative discussions
• Strong negotiation, relationship-building, and problem-solving skills
• Willingness to travel and operate in a
• high-ownership environment
• Exposure to foundry, metals, chemicals, consumables, or industrial products is a big plus

Compensation & Benefits

• Competitive CTC as per industry standards & candidate pedigree
• .
• 28 annual leaves, in addition to maternity, paternity, marriage, and bereavement leave.
• All business-related travel, accommodation, meals, and on-field expenses are fully covered.
• High-visibility role with leadership exposure.
• Opportunity to be part of a
• category-building journey.

Hiring Process

HR screening & discussion

Interview with Hiring Managers

Mettl Assessment

• Final round with Director
• Offer & onboarding