Sr. Brand Officer

Blibli is on a journey to become Indonesia’s #1 e-commerce platform — built on trust, innovation, and care. We’re creating better experiences for customers, merchants, brands, and sellers through technology, collaboration, and a deep commitment to quality. Here, every idea matters and every action helps us grow stronger together. As a Sr. Brand Officer you'll responsible for developing, executing, and strengthening brand strategies across electronic product categories to drive awareness, preference, and business growth. This position requires strong brand thinking, creativity, and industry understanding to ensure consistent brand positioning across all marketing touchpoints. What You Will Work on Develop and execute brand strategies and marketing plans for electronic products, including smartphones, gadgets, gaming, and consumer electronics. Manage brand positioning, messaging, and identity to ensure alignment with company and principal brand objectives. Plan and oversee marketing campaigns, product launches, and promotional initiatives in collaboration with internal teams and external partners. Monitor brand performance, market trends, consumer insights, and competitor activities within the electronics industry. Coordinate with cross‑functional teams such as Commercial, Product, Sales, Merchandising, and Creative to ensure cohesive brand execution. Adapt global brand guidelines and campaigns into localized strategies suitable for the Indonesian market (when applicable). Generate creative ideas and concepts to enhance brand visibility and differentiation, leveraging an “outside‑the‑box” mindset. Manage agency relationships (creative, digital, media) to ensure high‑quality and on‑brand campaign delivery. Support brand performance analysis and reporting to evaluate campaign effectiveness and guide future strategies. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. Minimum 3 –4 years of experience in Brand Management or Marketing roles. Prior experience working in well‑known sector like FMCG, Smartphone, Gadget, and Electronics. Candidates with a marketing agency background are also welcome, especially those with strong creative thinking and campaign execution experience. Strong understanding of the electronics, gadget, smartphone, or gaming industry is a significant advantage. Creative mindset with the ability to translate brand strategy into impactful marketing activations. Strong communication, coordination, and stakeholder management skills. Analytical skills with the ability to interpret brand and market performance data. Ability to work in a fast‑paced, dynamic environment and manage multiple brands or projects simultaneously. This position will start as 6-month contract based for a Full Time position (without additional probation period).