Live Streaming Lead

Fulfilment At Speed (FAS) is part of Blibli Group — an integrated enabler company that drives fulfillment, logistics, and supply-chain excellence across Indonesia’s omnichannel ecosystem. We move fast to deliver reliable operations and exceptional service for customers and partners. Here, you’ll be part of a team that keeps things moving — turning data into action, problems into solutions, and every delivery into a promise kept. Position Summary Leads the strategy and execution of live streaming for both client and internal needs. Responsible for the overall quality of live streaming operations — from host selection criteria and scriptwriting direction to data performance analysis — with the ultimate goal of ensuring live streaming makes a significant contribution to revenue. Key Responsibilities • Establish standards and criteria for live streaming host selection based on each client's brand requirements • Lead the development of scriptwriting frameworks and content direction for live streaming sessions • Conduct strategic-level analysis of live streaming performance data: GMV, viewers, CVR, and contribution to revenue • Ensure each live streaming session contributes to agreed revenue targets • Act as the bridge between client needs (from Key Account) and the live streaming operations team • Review and approve live streaming schedules, plans, and strategies per client • Lead and develop the Live Streaming team (PM, Controller, Runner, Host) • Identify areas for improvement and innovation in live streaming execution • Provide coaching and guidance to the team to continuously raise live streaming quality • Produce live streaming performance reports for the Head of Marketing Services and client Qualifications • Minimum 4 years of experience in live streaming commerce, live selling, or digital marketing • Deep understanding of the live streaming ecosystem on TikTok Shop, Shopee Live, and similar platforms • Strong analytical capability in reading live streaming metrics and translating them into strategy • Experience leading and coordinating live streaming operations teams • Understanding of sales psychology and closing techniques within the live commerce context • Scriptwriting and talent/host direction capability We believe growth happens where people feel safe to share, fail, and try again. Here, you’ll find teammates who push you to do better, not harder — and leaders who listen before they lead. Whether you’re learning something new or teaching what you know, there’s always room to grow together.