Sr. Manager-Marketing

Responsible for driving the brands international marketing initiatives, events, and lead-generation activities across global markets. This role requires a strategic thinker with strong execution capabilities to strengthen the brand presence, generate business leads, and support sales growth across key international geographies. Key Responsibilities 1. Event Management & Channel Engagement Plan, coordinate, and execute international events, property expos, and channel partner meets. Oversee end-to-end logistics, budgets, creative branding, and on-ground event execution. Liaise with agencies, vendors, and venue partners to ensure high-quality delivery. Conceptualize and implement partner engagement programs to strengthen relationships and drive conversions. Plan Private events in various international regions for HNI products. 2. Lead Generation & Campaign Strategy Devise and manage digital and offline campaigns focused on high-quality international lead generation in coordination with Digital Team in HO. Collaborate with the sales team to align campaign strategy with business targets. Track, analyze, and report on campaign performance, optimizing ROI through data-driven insights. 3. Branding & Corporate Activations Plan and execute brand activations in target international markets to enhance visibility and recall. Ensure brand consistency across all touchpoint sevents, media, digital, and collaterals. Develop marketing collaterals tailored to international audiences and channel requirements. 4. Media & Agency Coordination Manage relationships with creative, media, and PR agencies across regions. Plan and release media campaigns in leading international publications and digital platforms. Collaborate with influencers, content creators, and real estate platforms for targeted outreach. 5. Digital & Social Media Marketing Oversee performance marketing and social campaigns across Meta, Google, LinkedIn, and other platforms. Coordinate with in-house teams or freelancers/agencies for content creation and ad management. Track analytics, optimize campaigns, and ensure brand messaging aligns with overall business goals. Desired Profile Masters degree in marketing, Business Administration, or a related field. 10-14 years of experience in marketing. Proven track record in managing large-scale events, brand campaigns, and lead generation initiatives. Strong vendor management, negotiation, and project execution skills. Excellent communication, presentation, and analytical skills. Work out of Dubai office and travel internationally as required.