Global Marketing Manager - Gravel

Tasks: Drive the growth of Scott’s gravel category on a global scale Lead Product marketing and conception of impactful go-to-market strategies for Scott’s gravel bikes Develop storytelling campaigns for the gravel category Activate Scott’s Gravel athletes and ambassador program Manage content creation for product releases and campaigns, and cover all channels of communication Create Marketing and Product texts for all channels Create and provide content for B2C, B2B and Media newsletter distribution Develop and coordinate campaign strategies for both on and offline, including but not limited to print, web and social media Lead and coordinate campaign planning and brief campaigns in cooperation with Digital Marketing & Sales teams Execute web launches for the bike division Maintain products and content on the website, control specs & related products Support our proofreading process Develop strong Retail Marketing strategies and assets Represent the bike division during events such as internal sales meetings, dealer events, and product launches Support the Marketing team to manage daily tasks such as: Coordination of Graphic requests and managing publication requests, e.g. Online News creation Support and services for Subs, Distributors, teams/athletes We expect: Bachelor degree in marketing, communications or a related field and 3+ years of experience in the outdoor / bike industry Strong connections within the bike/outdoor industry Extensive experience working with creative agencies / Photographers / filmmakers Strong digital background / experience with Social Media is a plus High affinity and know-how of and passion for bikes / the bike industry Experience in project management, online communication and go-to-market strategies Strong communication, presentation and interaction skills Creative skills to develop new marketing and communication campaigns Avid gravel biker and team player Fluent business English is a Must. German and/or French is a plus The candidate will work in a young, creative, multilingual environment that works according to the lifestyle and the spirit of the Scott brand. Our enthusiasm for sports and our products connects us. Scott Sports is situated in Givisiez / Fribourg (Switzerland) and the entry date of the job position is open to discussion.