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Digital Marketing Specialist
Coditude · Pune, Maharashtra, India
About The Role
About the Role
We are seeking a creative and data-driven
Digital Marketing Specialist
- with a strong
- IT or software industry background
- to lead our online marketing strategy. The ideal candidate should have deep expertise in
- SEO, digital marketing campaigns, and performance analytics
- , along with the ability to produce engaging and trend-aligned content for brand visibility and talent attraction.
Key Responsibilities
- Develop and execute
- SEO strategies
- to enhance organic reach and website performance.
- Plan and manage
- paid campaigns
- across
LinkedIn and Google Ads
- to generate qualified leads for sales.
- Research market trends, competitors, and emerging opportunities within the IT/software domain.
- Create and manage
- email marketing campaigns
- , including writing compelling and conversion-focused content.
- Develop and maintain a consistent
- social media presence
- with a focus on
- entertainment-quality content (e.g., reels, videos)
- to attract talent and improve brand engagement.
- Collaborate with design teams to ensure high-quality
- visual content and graphics
- for all marketing assets.
- Track, analyze, and report on
- campaign performance, engagement graphs, and traffic trends
- .
- Optimize digital assets for SEO, including keyword research, meta content, and backlink strategies.
Requirements
- Bachelor’s degree in Marketing, Communication, or related field (IT/Tech background preferred).
- Proven experience (3–5 years) in
SEO and Digital Marketing
- within a
- technology or software services
- environment.
- Hands-on experience with
LinkedIn Ads
,
Google Ads
, and
- email marketing tools
- .
- Strong understanding of
- analytics tools
- (Google Analytics, Search Console, etc.).
- Excellent written communication and creative content development skills.
- Up-to-date with the latest
- digital trends, social media algorithms, and engagement strategies
- .
Preferred Skills
- Basic knowledge of
- video marketing and reel creation
- for talent branding.
- Ability to convert
- marketing leads into sales-qualified leads (SQLs)
- through targeted digital campaigns.
- Analytical mindset with attention to content quality, SEO insights, and trend-driven marketing.
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