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Digital Marketing Specialist

Coditude · Pune, Maharashtra, India

External listingfull-time9 months ago

About The Role

About the Role

We are seeking a creative and data-driven

Digital Marketing Specialist

  • with a strong
  • IT or software industry background
  • to lead our online marketing strategy. The ideal candidate should have deep expertise in
  • SEO, digital marketing campaigns, and performance analytics
  • , along with the ability to produce engaging and trend-aligned content for brand visibility and talent attraction.

Key Responsibilities

  • Develop and execute
  • SEO strategies
  • to enhance organic reach and website performance.
  • Plan and manage
  • paid campaigns
  • across

LinkedIn and Google Ads

  • to generate qualified leads for sales.
  • Research market trends, competitors, and emerging opportunities within the IT/software domain.
  • Create and manage
  • email marketing campaigns
  • , including writing compelling and conversion-focused content.
  • Develop and maintain a consistent
  • social media presence
  • with a focus on
  • entertainment-quality content (e.g., reels, videos)
  • to attract talent and improve brand engagement.
  • Collaborate with design teams to ensure high-quality
  • visual content and graphics
  • for all marketing assets.
  • Track, analyze, and report on
  • campaign performance, engagement graphs, and traffic trends
  • .
  • Optimize digital assets for SEO, including keyword research, meta content, and backlink strategies.

Requirements

  • Bachelor’s degree in Marketing, Communication, or related field (IT/Tech background preferred).
  • Proven experience (3–5 years) in

SEO and Digital Marketing

  • within a
  • technology or software services
  • environment.
  • Hands-on experience with

LinkedIn Ads

,

Google Ads

, and

  • email marketing tools
  • .
  • Strong understanding of
  • analytics tools
  • (Google Analytics, Search Console, etc.).
  • Excellent written communication and creative content development skills.
  • Up-to-date with the latest
  • digital trends, social media algorithms, and engagement strategies
  • .

Preferred Skills

  • Basic knowledge of
  • video marketing and reel creation
  • for talent branding.
  • Ability to convert
  • marketing leads into sales-qualified leads (SQLs)
  • through targeted digital campaigns.
  • Analytical mindset with attention to content quality, SEO insights, and trend-driven marketing.

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