Marketing & Content Lead

Company: Crepdog Crew

Location: Delhi NCR

Experience: 4–8 Years

ROLE SUMMARY

• We’re not hiring someone to “manage marketing.”
• We’re hiring someone to own how Crepdog Crew shows up in the world.
• From product drops to brand launches, from store events to cultural moments —
• you will decide what gets attention, how it’s positioned, and how far it travels.
• This role is about building demand, conversation, and cultural relevance at scale.

YOUR CORE MANDATE

Own and execute every external narrative for CDC.

Every

• Product drop
• Brand launch
• Collaboration
• Store activation
• Cultural moment

Must be turned into a campaign that people notice, engage with, and remember

WHAT YOU WILL OWN

🔹 Campaign Thinking & Execution

• Turn every CDC activity into a well-thought-out campaign
• Define:
• Hook
• Story
• Content direction
• Rollout plan
• Execute across digital, retail, and community

🔹 Brand & Narrative Control

• Own CDC’s voice, tone, and storytelling
• Decide:
• What we talk about
• What we don’t
• What becomes “big”
• Ensure consistency across:
• Social
• Stores
• Collaborations
• Communication

🔹 Culture & Community

• Build CDC into a cultural hub, not just a retail brand
• Conceptualize:
• Events
• Drops as experiences
• Community-led moments
• Work with creators, artists, and subcultures

🔹 Creator & Influencer Engine

• Build a tight, high-quality creator network
• Drive collaborations that feel real, not paid
• Spot early talent and build long-term relationships

🔹 Social & Content Direction

• Lead high-impact, conversation-first content
• Drive:
• Engagement
• Shares
• Comments
• Cultural relevance
• Build systems for:
• Fast content
• Trend response
• Meme integration

🔹 Cross-Team Leadership

• Work closely with:
• Content team
• Retail team
• Performance marketing
• Brand partners
• Lead direction — not just execution

🔹 Growth Contribution

• Support:
• Acquisition
• Engagement
• Retention
• Bring creative thinking into performance marketing
• Track outcomes and double down on what works

WHO THIS IS FOR

• 4–8 years in D2C / Fashion / Lifestyle / Liquor / Creative-first brands
• Has built and executed campaigns end-to-end
• Strong in:
• Content
• Social
• Influencer ecosystems
• Campaign execution

MUST HAVE

• Deep instinct for Gen Z + youth culture in India
• Strong taste level (non-negotiable)
• Ability to move fast and execute without hand-holding
• Blend of:
• Creative thinking
• Commercial understanding

WHO THIS IS NOT FOR

• Pure strategists with no execution
• Corporate marketers dependent on large budgets
• People who measure success only through impressions

WHAT SUCCESS LOOKS LIKE

• Every CDC launch feels like a moment, not a post
• Stores feel alive with activations
• Social media drives conversation, not just content
• Brands grow faster because of CDC’s marketing engine
• The founder is no longer required to:
• Plan campaigns
• Drive marketing direction

WHY THIS ROLE

• High ownership, high visibility
• Direct impact on one of India’s most influential youth brands
• Opportunity to build culture, not just campaigns