Cultural Lead - Storyteller

Job Title: Storyteller Location: Saket, New Delhi Department: Creative Working Days: Mon - Sat (11 AM - 8 PM) About the Company: Crepdog Crew is India’s biggest marketplace for streetwear and sneakers. You can visit our online marketplace, , or our store, CDC Experience in New Delhi, Hyderabad & Mumbai. Crepdog Crew is more than just a marketplace; it's a community. The brand is dedicated to redefining streetwear culture in India and providing an exceptional shopping experience. Join Crepdog Crew on its journey and become part of the Crew today. Role Description: We are looking for a Storyteller who can shape, refine, and amplify our brand voice across all consumer touchpoints. This role sits at the intersection of creative strategy, content, and brand marketing—owning how the brand is perceived, spoken about, and experienced. You will be responsible for crafting compelling narratives for product launches, brand campaigns, and everyday communication, ensuring consistency, emotional resonance, and cultural relevance. Key responsibilities: Own and evolve the brand’s tone, voice, and narrative direction Build compelling storytelling frameworks across all brand touchpoints Craft narratives for product launches, drops, and collaborations Translate design and product intent into consumer-facing stories Write and edit high-impact copies across digital channels Script content for campaigns, videos, and social media formats Review and refine all brand communication for consistency and quality Ensure alignment of messaging across marketing, website, and social platforms Conceptualize storytelling-led brand campaigns and promotions Collaborate with design, marketing, and content teams for campaign execution Maintain a strong narrative lens while aligning with business objectives Infuse cultural, fashion, and trend insights into brand storytelling Requirements: 4 – 8 years of experience in content, copywriting, or brand storytelling (fashion/lifestyle preferred) Exceptional writing, editing, and scripting skills Strong understanding of fashion, design, and consumer behavior Ability to translate abstract ideas into compelling narratives Experience working on campaigns, launches, or brand building in a D2C environment High attention to detail with a strong sense of aesthetics and tone