Marketing Professional

Position definition

Business and management support with the creation of leads, online and offline advertising materials (leaflets, brochures, websites and another type of advertising). Brand and corporate identity care, event management.

• Implementation of Marketing strategy
• implementation and layout of campaigns, such as leaflets and other promotional materials, including organization of events, gifts
• Communication with business partners for off-line marketing, such as graphics and printing agencies
• Coordination, organization and monitoring of marketing content, contribution to marketing content creation
• Analysis of sales funnel (business leads and conversion rates)
• Market research incl. questionnaires, competitors monitoring
• Implementation of Marketing strategy, implementation and layout of campaigns, such as mailing, advertising in AIS
• Implementation and production processing for on-line, e.g. websites
• Planning and managing of digital activities such as paid social media
• Creation and management of digital newsletters and email campaigns
• Contribution to marketing content creation
• Analysis of digital campaigns and reporting of results

Additional deliveries based on higher marketing department capacities

• Increased leads generation from off-line activities together with tuned on-line leads generation
• Migration G2 to G3 larger support. Possible reduction of churn from the ending G2 systems.
• CGM brands strengthening on the local market.
• Increased marketing capacity for international cooperation and the local marketing team stability.
• Possible larger overlap of marketing services for CGM SK and IX CZ.