Senior Associate, Digital Marketing

WHY JOIN US?

• We practice a vibrant & energetic office culture.
• We provide opportunities for career advancement within the company.
• Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES

Digital Marketing

• Plan and execute advertising campaigns and online acquisition strategies for Astro & Sooka.
• Manage boosting from ad platforms from platforms like Meta, Google, TikTok, YouTube and SEM.
• Monitor and report on ad spend within the allocated budget for Astro & Sooka.
• Involved in planning digital marketing campaigns including web, SEO/SEM, email, social media and display advertising
• Collaborate with agencies to optimize paid ad strategies.
• Collaborate with internal teams to optimize User Experience
• Manage target audience lists on ad platforms and CDP platform like Salesforce Marketing Cloud.

CRM and CDP Management

• Utilize CRM and CDP tools such as Salesforce, Insider, or CleaverTap to manage customer data and enhance marketing strategies.
• Implement and optimize CRM campaigns to improve customer engagement and retention.
• Collaborate with cross-functional teams to integrate CRM and CDP insights into broader marketing initiatives.
• Data Analysis and Reporting:
• Utilize Microsoft Excel for weekly and monthly reporting on campaign performance and affiliate program metrics.
• Analyze data to identify trends and insights, and make data-driven recommendations for optimization.
• Utilize analytical ability to evaluate end to end customer experience across multiple touch points and channel.

REQUIREMENTS

• Degree holder preferably in Marketing or Advertising related discipline.
• Working experience in Digital Marketing or Digital services industry.
• Experience with CRM and CDP tools such as Salesforce, Insider, or CleaverTap.
• Strong analytical skills and experience with Microsoft Excel.
• Excellent communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.