Head of Sales Germany (all genders)

• Build the commercial engine of EV charging in Germany
• Elaway is one of the leading providers of EV charging solutions for residential real estate in the Nordics and part of the Norwegian renewable energy group Aneo.
• Following the merger of Aneo Mobility and Elaway in 2026, the company is entering its next growth phase in Germany.
• To drive this journey, we are looking for a Head of Sales Germany who will take full ownership of building and scaling the commercial model.
• Your mission
• This is not a traditional leadership role.
• It is a build-and-scale mandate.
• You will establish product–market fit, develop a scalable go-to-market approach and lay the commercial foundation for long-term growth in one of Europe’s most dynamic EV markets.
• Your responsibilities
• Market development and growth

• Position Elaway as a trusted partner in the German EV charging ecosystem
• Develop and execute the market entry and growth strategy
• Build a strong commercial presence in a fragmented market

Commercial ownership

• Take full responsibility for revenue and margin targets
• Balance short-term results with long-term value creation
• Translate market insights into clear commercial actions

Go-to-market and sales model

• Design and implement a scalable B2B2C sales model
• Build strategic relationships with real estate companies, property managers and partners
• Establish structured sales processes, tools and KPIs

Hands-on execution

• Drive customer acquisition and key deals personally in the early phase
• Build pipeline and close business
• Validate and refine the commercial model through real market interaction

Team build-up

• Recruit and develop a high-performing sales organization over time
• Define roles, responsibilities and performance structures
• Foster an entrepreneurial and results-driven culture

• Your profile
• You are an entrepreneurial commercial leader who thrives in ambiguity and takes ownership.

• Proven experience in building and scaling business in dynamic environments
• Strong combination of strategic thinking and hands-on execution
• Experience in start-up, scale-up or similarly fast-paced environments
• Experience in B2B or B2B2C sales models
• Strong analytical skills and KPI-driven decision-making mindset
• Ability to translate complexity into clear structures and actions

Nice to have

• Experience in energy, mobility, infrastructure, telecommunications or real estate
• Consulting background with commercial responsibility

What matters most

• You lead from the front
• You are structured and data-driven
• You are comfortable making decisions under uncertainty
• You are motivated to build something from scratch

Practical details

• Location: Munich
• Strong on-site presence required, especially in the initial phase
• Travel: Moderate, primarily within Germany
• Language: Fluent German and English required

• Why this role
• You will not inherit a structure.
• You will build it.
• You will shape how EV charging for residential real estate scales in Germany and play a key role in one of the most relevant transformation topics in energy and mobility.
• Apply now
• If you are ready to take ownership and build a market from the ground up, we look forward to your application.