Social Media Specialist

Wanna join the adventure?

Orbitworks is looking for a skilled and creative Social Media Specialist to own and drive our social media presence across all key platforms. This role blends strategic thinking with hands-on execution, from crafting compelling content and managing monthly editorial calendars to running paid campaigns, boosting posts, and optimizing audience targeting. The ideal candidate is equally comfortable writing a caption, analyzing performance, and posting and responding to build engagement.

About the Role

Content Creation & Planning

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• Develop and manage a monthly social media content calendar across LinkedIn, Instagram and other relevant platforms.
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• Create engaging, on-brand content including copy, graphics briefs, short-form video concepts, and carousel formats.
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• Collaborate with design, communications, and leadership teams to align content with organizational priorities and campaigns.
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• Maintain a consistent brand voice and visual identity across all channels.

Publishing & Community Management

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• Schedule and publish content across all platforms using social media management tools (e.g., Hootsuite, Metricool, Buffer, or equivalent).
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• Monitor comments, messages, and mentions, ensuring timely and professional responses.
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• Proactively engage with relevant communities, industry conversations, and partner accounts.

Paid Social & Boosting

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• Plan, set up, and manage paid social campaigns and boosted posts across LinkedIn, Instagram, and YouTube.
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• Define and implement audience targeting strategies, including demographic, interest-based, behavioral, and lookalike targeting.
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• Monitor ad spend, optimize for performance, and ensure budgets are tracked and managed efficiently.

Analytics & Reporting

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• Track and analyze key metrics including reach, impressions, engagement rate, follower growth, click-through rate, and paid campaign ROI.
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• Produce regular performance reports with clear insights and actionable recommendations.
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• Use data to continuously test, learn, and improve content strategy and paid performance.
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• Stay current with platform algorithm changes and industry best practices.

Must Haves

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• 1-3 years of experience managing social media accounts.
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• Demonstrated experience running paid social campaigns on LinkedIn Campaign Manager, Meta Ads Manager.
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• Proficiency with audience targeting, segmentation, and retargeting methodologies.
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• Strong content creation skills: copywriting, visual storytelling, and basic design direction.
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• Experience building and maintaining monthly content calendars.
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• Familiarity with social media management and scheduling platforms.
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• Solid understanding of social analytics tools and the ability to translate data into insight.
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• Excellent written communication skills in English.

Nice to Haves

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• Familiarity with CRM integration for custom audience and retargeting workflows.
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• Basic graphic design skills (Canva, Adobe Creative Suite, or equivalent).
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• Experience with A/B testing content and paid creative.
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• Knowledge of SEO principles as they relate to social content.
• Salary Range: 10,000 - 12,000 AED / year.