Head of New Business - Music Platform (Based in HCMC)

About the role

Objective

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Own the vision, production, and go-to-market of Amanotes’ next music platform. Lead the end-to-end process from user understanding, concept, soft launch, global launch, and live operations.

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This role is to start it. You won't inherit a roadmap or a P&L. You'll inherit a strategic mandate, a CEO sponsor, a seed team, and the freedom (and accountability) to find product-market fit from scratch.

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You'll thrive here if you've started something before, if "I don't know yet, let me go talk to 30 users" sounds like a normal Tuesday, and if you'd rather pick one beachhead and dominate it than build for everyone and convince no one.

Outcomes

• Identify and validate the beachhead segment within 4 months, with primary market research from 50+ creators and 50+ fans, not desk research.
• Ship the first paid version of the product to 5–10 reference customers in month 6, with documented evidence that they get value and would refer peers.
• Hit a defined product-market-fit threshold by month 12 (Sean Ellis 40%+ or equivalent), with cohort retention and unit economics that justify scale-up investment.
• Build a core team across product, engineering, growth, and creator partnerships, recruited against the strategic plan you set. Heavily leveraging new AI/Technology stack.

Responsibilities

• Own strategy end-to-end, from beachhead selection to follow-on market expansion.
• Run primary market research personally, especially in the first six months. Don't delegate customer conversations.
• Define and test the riskiest assumptions before scaling spend, using MVBPs and concierge-mode experiments where appropriate.
• Set and defend the business model, pricing, and unit economics. Make tradeoffs explicit.
• Hire the founding team, set the operating cadence, and protect the squad from premature scaling pressure.
• Partner with the LiveOps, New Games, and Music App leads on shared infrastructure, content, and audience handoffs.
• Report progress against milestones to the CEO and board with the same honesty you'd want from a co-founder.

Qualifications

Must Have

• Built a product or business from zero to material revenue, either as a founder or as the first business lead inside a larger company.
• Comfort with two-sided markets. You understand why supply and demand have to be solved together, and you've done it.
• A real customer-discovery practice. You can describe your last 20 user interviews and what you changed because of them.
• Fluency in the unit economics that matter: LTV, CAC, payback, cohort retention. You don't outsource these to finance.
• Track record of recruiting senior people into ambiguous, early-stage work and keeping them.
• You get more energy from making your team better than from being the smartest person in the room.

Nice to Have

• Have shipped in the creator economy, music tech, social, or live entertainment.
• Have led a P&L in Southeast Asia, especially Vietnam, Indonesia, or the Philippines.
• Have raised external capital or built an internal business case strong enough to clear an IPO-track board.

Benefits

At Amanotes, you will be enjoying the dynamic working environment with unique music culture many benefits as below

• Competitive salary upon experience
• 13th month salary
• Year-end Bonus and ESOP
• Flexible working time
• Personal learning and well-being budget
• Team-building budget
• Lunch and parking allowance
• Various learning activities, including internal training & sharing, international conferences, and e-learning (Udemy, LinkedIn Learning...).
• Engaging music events: Music Night, Amasing Night, Music schools…
• Employee Assistance Program to support mental health & well-being.
• 12 days of paid annual leave, plus 10 days of paid sick leave.
• 12 days working from home per year.