[UPLIVE Company] Senior UA Marketing (Mobile Apps)

HCM Onsite (Relocation Support)

ABOUT THE JOB

We're looking for a Senior UA Marketing (Mobile Apps) to own and scale user growth across our AI and Utility app portfolio. You'll manage significant advertising budgets, optimize performance across multiple channels, and play a key role in driving product growth in global markets.

WHAT YOU WILL DO

• Own and execute UA strategy across the company for a portfolio of 3-5 mobile apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
• Act as your team’s expert in one of Meta, Tiktok, Google UAC, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
• Define UA launch strategies for new titles, including pre-registration campaigns
• Define conceptual creative strategies and testing processes
• Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
• Stay ahead of trends by conducting market research and competitive analysis

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

QUALIFICATIONS

• 3+ years of hands-on UA experience in mobile app industry
• Strong preference for candidates with experience in UA for apps in Utility or AI genre
• Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
• Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
• Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
• Fluent English (written + speaking) is a must

TO COMPLEMENT OUR TEAM, YOU SHOULD BE

• You are on top of the latest apps, trends, and what’s happening in live events
• Solution-oriented, self-motivated and have the attitude to get things done
• Comfortable with uncertainties and changes in a fast-paced environment
• Curious, proactive learning and knowledge-hungry learner

WHAT WE OFFER

We take care of our people — from meaningful reward to everyday experience at work

Financial

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• Competitive salary, 100% pay during probation
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• Performance bonus with up to 30% of company profit shared — no cap
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• Full SHUI + premium private health insurance & annual check-up

Personal Well-being

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• 12 days annual leave + 10 days paid sick leave
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• 12 WFH days per year for when you need flexibility
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• 9.4M VND yearly flexi-budget for your personal development
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• Free daily lunch (10+ options)
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• Snacks, drinks, and tea-time always available
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• Monthly/bi-monthly team bonding budget
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• Sports activities (badminton, football, etc.)

Personal Development

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• Company learning trips to top markets (Korea first, Japan next)
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• Sponsored access to international conferences & industry events
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• Modern equipment + AI tools to help you work smarter and grow faster

RELOCATION SUPPORT

This position is based in our Ho Chi Minh City office — but don't let that stop you from applying. If you're the right person for this role, we'd love to make the move work for you. Relocation support is available , and we'll work out the details together during the offer stage."