Link Building & SEO - Junior Specialist

About Deluxe Holiday Homes

Deluxe Holiday Homes is a leading holiday-home and property management company based in Dubai, UAE, managing a portfolio of 700+ premium short-term rental properties across the emirate. The Deluxe Homes Group operates with ~230 people across Dubai, Abu Dhabi, Fujairah, and Armenia. We leverage a modern technology stack — including our in- house Marketing OS and AI content pipelines — to streamline operations, enhance guest experience, and protect owner returns.

Role Overview

We are hiring two junior specialists to own link placements end-to-end across the group’s websites — from research and first contact to price negotiation and a verified live link. You work from our vetted publisher database plus your own research, order the articles from our content pipeline, and build up to ~20 quality links a month once you find your rhythm. You report to the Head of Search, who trains you on our quality rules and works the pipeline alongside you.

This is an ownership role, not a list-scraper role. Within our quality rules, you decide which sites to pursue, what price to accept, and when to walk away — and report after, not before. If a publisher goes quiet, you chase them. If a link you paid for disappears, you get it

restored or replaced.

Note: This role does not include writing articles — our content team and AI pipeline produce them.

Key Responsibilities

• Research and find link opportunities
• Work the prospect queue from our vetted publisher database and add opportunities from your own research.
• Qualify every site before contact: real traffic, a related subject (property, travel, business, the Gulf), and no seller footprints.
• Apply our quality bar on every placement — DR 40+ for main websites, and never more than 3 links a month from one site.
• Spot new site types, niches, and sources the database does not cover yet.
• Flag price and quality patterns you see in the market so we adjust the plan with real data.

1. Outreach and negotiate

• Contact site owners and pitch the placement in clear, personal English — not a template blast.
• Negotiate the price on every deal and record asking price vs final price.
• Decide when a deal is bad and walk away — an overpriced or off-quality link is worse than no link.
• Keep many conversations moving at once without dropping any of them.
• Build repeatable relationships with the publishers worth returning to.

1. Place and verify

• Order the article from our content pipeline with the right anchor and target page.
• See every placement through to publication — chase until it is live.
• Confirm every link is live, do-follow, and indexed before counting it.
• Run the 90-day live check on your placements and get dead links restored or replaced.
• Build up to ~20 quality links a month after your ramp-up period.

1. Monitor performance and run your pipeline

• Keep every prospect, conversation, and order at the correct status in Marketing OS — the pipeline is the single source of truth.
• Record every cost against every placement; no untracked spending.
• Watch how your placed links perform and report what is moving rankings.
• Have your weekly numbers visible without being asked for them.
• Escalate blockers to your lead the day they appear, not at the end of the month.