Outbound SDR - North America

Devsinc is seeking a an experienced B2B Sales Development Representative with 2 to 4 years of experience in outbound sales and lead generation to support growth across the United States and broader North American market . This role owns outbound outreach , lead qualification, lead nurturing , and pipeline creation , working closely with Sales and Business Development team to deliver high-quality opportunities to Account Executives.

Responsibilities

• Identify target companies and key contacts across North America (U.S. & Canada) and EMEA (Europe, the Middle East, and Africa) through structured, ICP-driven research.
• Execute sales-focused outreach campaigns via email, LinkedIn, and LinkedIn Sales Navigator for lead generation, structured follow-ups, and qualified meeting booking (not newsletters).
• Run structured email and call sequences for lead generation, follow-ups, and meeting booking.
• Research and engage Ideal Customer Profiles (ICPs) while mapping decision-makers including CEOs, CTOs, CISOs, CMOs, and Heads of Engineering.
• Qualify inbound and outbound leads using MEDDICC-light / BANT (Budget, Authority, Need, Timeline) before handoff.
• Nurture unresponsive or cold leads through structured follow-ups and sequences.
• Book 2–3 qualified discovery calls daily for Account Executives and Sales Managers.
• Build, manage, and maintain a consistent pipeline of Sales Qualified Leads (SQLs) , delivering a monthly target of 08–10 SQLs as an Outbound SDR for the assigned region ( EMEA or North America ), as defined by management.
• Develop strong product and market knowledge, acting as an SME for Devsinc’s offerings and North American market.
• Maintain accurate CRM records and track outreach, conversion , and pipeline metrics.
• Collaborate with Sales and Marketing to align messaging , ICPs, and outbound strategy.

Requirements

• Bachelor’s degree in Business, Sales, IR or a related field.
• 2 to 4 years of professional experience in Sales Development, Inside Sales, or client-facing B2B roles .
• Proven success in outbound prospecting, BANT-based qualification, and pipeline generation.
• Strong verbal and written communication skills with with excellent English fluency. (U.S. business standard)
• Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Pipedrive.
• Proficiency with outbound and prospecting tools including LinkedIn Sales Navigator, ZoomInfo, Apollo, Instantly, Clay, and G-Suite.
• Experience selling or supporting sales for technology, software, or IT services is a strong plus.
• Familiarity with EMEA & North American sales cycles, buyer personas, and decision making structures.
• Sales Drive & Resilience – Hunter mentality with proactive prospecting, persistence, comfort handling objections/rejection, and high-volume outreach discipline .
• Execution & Organization – Highly organized with strong time management, CRM hygiene, structured follow-ups, and KPI-driven performance focus .
• Market & Technical Acumen – Market aware of U.S. & EMEA buyer behavior, procurement processes, and longer deal cycles; tech-savvy and adaptable to evolving outbound tools and systems.
• Growth & Customer Focus – Nurturing long-term relationships, customer-centric in uncovering pain points , value-driven in conversations, and growth-minded toward senior sales progression.