New Product Launch Lead

Job Title: New Product Lead - Supplements

Reporting To: Project Manager

• We are looking for a New Product Launch Lead to own and manage the launch process for
• new supplement products across our sales channels, including Amazon, other marketplaces,
• and direct-to-consumer channels.
• This person will be responsible for building and maintaining the launch calendar, coordinating
• cross-functional launch tasks, ensuring marketplace listings are completed on time, tracking
• launch performance, and continuously improving the company’s launch process.
• The ideal candidate is highly organized, detail-oriented, comfortable working across
• departments, and able to keep multiple product launches moving on schedule.

Key Responsibilities

Launch Planning & Scheduling

• ● Own and maintain the company’s new product launch calendar.
• ● Work with leadership, product development, operations, marketing, creative,
• compliance, and marketplace teams to define launch timelines.
• ● Identify critical launch milestones, dependencies, risks, and deadlines.
• ● Ensure each launch has a clear owner, timeline, checklist, and status.

Marketplace Listing Coordination

• ● Ensure marketplace listings are completed accurately and on time.
• ● Coordinate required listing assets, including product titles, bullet points, descriptions,
• images, A+ content, backend keywords, pricing, variation setup, and compliance
• documentation.
• ● Track listing readiness across Amazon and other relevant sales channels.
• ● Work with internal and external teams to resolve listing blockers before launch.

Launch Execution

• ● Manage the launch process from planning through go-live.
• ● Ensure products launch on time and in accordance with the approved launch plan.
• ● Coordinate inventory availability, FBA setup, warehouse readiness, DTC setup, product
• page readiness, and marketing activation.
• ● Monitor launch-day execution and quickly escalate issues that could delay or weaken
• the launch.

Performance Tracking & Reporting

• ● Track post-launch performance against defined goals.
• ● Monitor metrics such as sales, conversion rate, traffic, ranking, reviews, advertising
• performance, inventory status, and marketplace listing health.
• ● Prepare launch performance summaries for leadership.
• ● Identify what worked, what did not, and what should be adjusted for future launches.

Process Ownership & Improvement

• ● Own the company’s new product launch process.
• ● Build, document, and refine launch checklists, timelines, templates, and workflows.
• ● Conduct post-launch reviews and capture lessons learned.
• ● Improve launch efficiency, accountability, and cross-functional visibility over time.

Cross-Functional Coordination

• ● Serve as the central point of contact for all new product launches.
• ● Keep stakeholders aligned on launch status, blockers, deadlines, and next steps.
• ● Drive accountability across departments without needing direct authority over every
• contributor.
• ● Ensure leadership has clear visibility into upcoming launches and launch readiness.

Qualifications

Required

• ● 3+ years of experience in product launches, project management, ecommerce
• operations, marketplace management, or a similar role.
• ● 3+ years of experience as a product manager for an Amazon first brand
• ● Strong project management skills with the ability to manage multiple launches at once.
• ● Experience working with Amazon, ecommerce, or marketplace product listings.
• ● Strong attention to detail and ability to follow through on deadlines.
• ● Ability to coordinate across multiple teams and external partners.
• ● Comfortable using project management tools, spreadsheets, and reporting dashboards.
• ● Strong written and verbal communication skills.

Preferred

• ● Experience in the supplement, CPG, health and wellness, or regulated consumer
• products industry.
• ● Familiarity with Amazon Seller Central or Vendor Central.
• ● Understanding of Amazon listing requirements, variation structures, FBA readiness, and
• launch advertising.
• ● Experience working with creative, compliance, supply chain, and marketing teams.
• ● Experience building launch processes, SOPs, or operational workflows.

Key Skills

• ● Project management
• ● Launch calendar management
• ● Amazon marketplace coordination
• ● Ecommerce operations
• ● Cross-functional communication
• ● Process improvement
• ● Performance tracking
• ● Problem solving
• ● Detail management
• ● Accountability management