Digital Lead Generation Manager

Company: Kompetenza

Department: Marketing & Sales

Reports To: Sales Director

About Kompetenza

Kompetenza is a Salesforce partner specializing in CRM solutions, FlexTeam Pods, and digital transformation services . We help businesses scale efficiently by leveraging cutting-edge CRM, AI-driven lead generation, and marketing automation technologies .

Role Overview

We are looking for a Manager of Lead Generation to build and implement a digital infrastructure for acquiring new customers in multiple territories. This role will focus on developing a multi-channel lead generation strategy , utilizing CRM (Salesforce), marketing automation, AI-powered lead gen tools (like Amplemarket or similar), LinkedIn marketing, Google AdWords, SEO, and digital campaigns.

This is an exciting opportunity to build a lead generation engine from the ground up , working with advanced AI-driven solutions, digital marketing techniques, and sales automation . The ideal candidate will have experience in the technology sector, particularly in CRM or Salesforce ecosystems , and will be hands-on in designing and executing scalable lead acquisition strategies .

Key Responsibilities

1. Lead Generation Strategy & Execution

• Design and implement a scalable lead generation system to acquire customers in multiple regions.
• Develop and manage multi-channel campaigns , leveraging SEO, paid advertising, LinkedIn, and AI-driven prospecting .
• Use AI-based lead generation platforms (e.g., Amplemarket, ZoomInfo, Apollo.io, or similar) to optimize prospecting and outreach.
• Oversee Google AdWords, PPC campaigns, and targeted paid advertising strategies.

1. CRM & Marketing Automation Infrastructure

• Build and maintain a lead management system within Salesforce CRM , ensuring data is structured for automation and conversion tracking .
• Implement and optimize marketing automation platforms (HubSpot, Pardot, Marketo, or similar) to automate email and drip campaigns.
• Leverage AI-driven tools for automated outreach, personalized email campaigns, and customer targeting .

1. Digital Marketing & SEO Optimization

• Develop and execute SEO strategies to enhance online visibility and organic lead acquisition.
• Optimize website landing pages and content strategy for lead conversion.
• Manage and improve LinkedIn marketing campaigns , including outreach and sponsored ads.
• Track key lead generation KPIs , ensuring performance optimization and ROI maximization.

1. Data-Driven Optimization & Analytics

• Implement lead scoring and segmentation models to identify high-converting prospects.
• Analyze campaign data, sales funnel performance, and customer behavior insights to refine strategies.
• Use AI-powered analytics and automation to continuously optimize lead generation efforts.

1. Collaboration & Leadership

• Work closely with the sales team to align lead generation strategies with revenue goals.
• Coordinate with content marketers and designers to create compelling assets that drive engagement.
• Lead the implementation of ABM (Account-Based Marketing) strategies to target high-value clients.

Requirements

key Requirements

Must-Have Skills & Experience

• ✔ 3 + years of experience in lead generation, digital marketing, or demand generation.
• ✔ Proven experience in the technology industry (CRM, Salesforce, SaaS, or similar) .
• ✔ Strong knowledge of Salesforce CRM, AI-driven lead gen tools (Amplemarket, ZoomInfo, etc.), and marketing automation .
• ✔ Hands-on experience in Google AdWords, LinkedIn advertising, and SEO optimization .
• ✔ Expertise in data-driven marketing, campaign performance tracking, and conversion optimization .
• ✔ Strong understanding of B2B sales funnels and outbound/inbound lead generation .

Soft Skills & Personality Traits

• ✔ Strategic thinker with a data-driven mindset.
• ✔ Proactive and hands-on – able to build processes from scratch.
• ✔ Excellent project management and execution skills .
• ✔ Strong communication and stakeholder management skills .

Benefits

• Why Join Kompetenza?
• ✅ Build a lead generation machine from the ground up – an exciting opportunity to create a scalable system.
• ✅ Work with cutting-edge AI and automation tools to optimize sales outreach.
• ✅ High earning potential – competitive salary with performance-based commission.
• ✅ Remote work flexibility with a global team.