Marketing Manager

What You Will Do

• Outbound engagement
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• Run daily, small-batch newsjacking email campaigns to non-users tied to current events and trending topics.
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• Send personalized 1:1 outreach to high-value prospects on the expert and PR side.
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• Make targeted cold calls to convert warm leads and re-engage cooled prospects.
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• Engage with non-users on social (reposting, liking, commenting) to build presence and pull them into the funnel.
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• Hand off Marketing Qualified Leads into HubSpot for sales and account follow-up.
• Campaigns, lifecycle, and channels
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• Build and manage lifecycle and CRM programs that accelerate free to paid conversion.
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• Own and optimize email and social channels, including managing contractors and specialists where needed.
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• Take campaigns and projects from strategy through execution, owning the result end to end.
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• Track, measure, and report on campaign performance, and adjust based on what the data shows.
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• Manage content on our WordPress marketing site, keeping it current, cohesive, and on-brand.
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• Partner with leadership to assess, approve, and prioritize marketing initiatives.

What We Are Looking For

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• Proven generalist marketer with 1-2 years of experience who can flex across channels and own campaigns end to end.
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• Comfortable with daily outbound work, including cold calls and 1:1 personalized email. This is not a sit-behind-the-dashboard role.
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• Experience in lifecycle and email marketing, SEO, CRO, and social channels.
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• Experience driving growth for a marketplace, network, or SaaS platform.
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• Strong individual contributor who can execute independently.
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• Fluent across CRM systems, marketing automation platforms, and analytics tools.
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• Resilient and persistent on outreach. You enjoy the conversation, not just the campaign.
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• Adaptable and collaborative. You can move from technical execution to cross-functional alignment without friction.