Demand Generation Manager

• **This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in Canada.**
• This role offers the opportunity to lead a high-impact demand generation function within a fast-growing B2B technology environment.
• You will own the strategy and execution of multi-channel marketing initiatives designed to generate qualified pipeline and accelerate revenue growth.
• The position combines strategic thinking with hands-on campaign execution, optimization, and performance analysis.
• You will collaborate closely with sales and leadership teams to align marketing efforts with business objectives.
• The ideal candidate will thrive in a data-driven environment focused on experimentation, measurable outcomes, and continuous improvement.
• This fully remote opportunity provides the autonomy to shape marketing programs while contributing directly to business growth.

### Accountabilities

The Demand Generation Manager will be responsible for building and optimizing marketing programs that drive qualified leads, strengthen the sales pipeline, and improve customer acquisition performance. This role requires a balance of strategic planning, campaign execution, analytics, and cross-functional collaboration.

• Develop and execute a comprehensive demand generation strategy across paid, owned, earned, and lifecycle marketing channels.
• Plan, launch, and manage integrated campaigns focused on pipeline generation and revenue growth.
• Manage paid acquisition initiatives across platforms such as LinkedIn Ads, Google Ads, and other digital advertising channels.
• Create and optimize email marketing campaigns, lead nurturing programs, and marketing automation workflows.
• Partner with sales teams to align marketing initiatives with revenue targets and pipeline goals.
• Optimize landing pages, conversion journeys, and lead capture processes to improve campaign performance.
• Analyze campaign results using marketing and sales data, identifying opportunities for optimization.
• Build dashboards and reporting frameworks tracking key metrics such as pipeline contribution, conversion rates, CPL, CAC, ROI, and campaign effectiveness.
• Collaborate with internal teams and external partners to deliver impactful marketing initiatives.
• Stay informed on emerging marketing trends, AI-powered tools, and industry best practices to improve performance.
• Support the development of scalable marketing processes that enhance long-term growth.

## Requirements

The ideal candidate is an experienced B2B marketer with a strong understanding of demand generation, digital marketing, and full-funnel growth strategies. They should be analytical, proactive, and comfortable managing campaigns independently in a fast-paced environment.

• 5+ years of experience in B2B demand generation, growth marketing, or digital marketing roles.
• Proven experience creating and executing demand generation campaigns that generate measurable pipeline growth.
• Experience marketing SaaS, technology, or other B2B solutions.
• Hands-on experience managing paid media campaigns, including LinkedIn Ads and Google Ads.
• Strong knowledge of HubSpot or similar marketing automation platforms.
• Experience using CRM and marketing analytics tools to measure campaign performance.
• Strong understanding of lead generation, nurturing strategies, conversion optimization, and full-funnel marketing.
• Ability to interpret data, identify trends, and translate insights into actionable recommendations.
• Excellent project management, communication, and collaboration skills.
• Ability to work independently and manage priorities in a remote, high-growth environment.
• Experience with Account-Based Marketing (ABM) strategies is an asset.
• Familiarity with Salesforce or other CRM platforms is an asset.
• Experience using AI-powered marketing tools, SEO, content marketing, or supporting SDR/BDR teams is an asset.

## Benefits

• Competitive base salary of $80,000–$95,000 CAD annually, plus performance-based bonus opportunities.
• Comprehensive health benefits package.
• Generous paid time off and company holidays.
• Fully remote work environment with flexibility across Canada.
• Opportunity to own and shape a high-impact marketing function.
• Exposure to a collaborative, growth-oriented team and leadership group.
• Career development opportunities within a rapidly expanding organization.