Marketing and Communications Manager

• The Marketing and Communications Manager is responsible for developing and executing clear
• communication and marketing strategies with brand consistency that elevate Legal Aid of
• Nebraska’s public profile, foster community engagement, bolster fundraising efforts, and support
• the organization's mission. This individual collaborates across departments to build impactful
• messaging, manages digital and print communications, and strengthens relationships with
• stakeholders, media, and the broader community.

Essential Functions

Marketing and Communications Administration

• -Design and implement annual marketing and communications plans in collaboration
• with development and executive staff.
• -Create and manage Legal Aid’s external communications, including digital media,
• print publications, press releases, newsletters, and promotional materials.
• -Ensure all public-facing materials align with organizational values, strategic priorities,
• and accessibility standards.
• -Create and oversee the production of visual content, including videos, graphics, and
• branding materials that support programmatic and fundraising initiatives.
• -Work in collaboration with Legal Aid staff or community partners to coordinate
• outreach events to promote Legal Aid and support relationship efforts. This includes
• working with outreach organizations to complete event registrations and understand
• the requirements of participation, coordinating volunteers, and equipping staff and/or
• volunteers with event logistics and materials needed.

Marketing and Communications Engagement

-Maintain and grow Legal Aid’s presence across social media platforms (e.g.,

Facebook, Twitter, LinkedIn, Instagram, YouTube) with engaging and mission-aligned

content.

-Attend community outreach events, legal clinics, and other organizational programs to capture photos, collect client stories, and obtain media release authorizations for use in marketing and communications materials.

-Coordinate and oversee external outreach efforts that increase awareness of Legal

Aid's services, strengthen community relationships, and support client outreach,

volunteer engagement, and fundraising objectives

-Respond to media inquiries and coordinate media opportunities, including interviews

and story placements.

-Build and maintain positive relationships with media outlets, community partners,

donors, and influencers.

-Support internal communications to ensure consistent organizational messaging and

staff engagement

Communications Management and Reporting

• -Manage multiple marketing and communications projects simultaneously,
• establishing timelines, priorities, and deliverables.
• -Track and analyze engagement metrics to assess the impact of communication
• strategies and adjust as needed.
• -Maintain and regularly update Legal Aid’s website, including content management,
• design, and user engagement tools.
• -Manage donor database as a means to track donor involvement and retention,
• ensuring data health for donor profiling and marketing and communications
• strategies.
• -Contribute to grant writing and donor communications by providing impact statistics,
• and branded visuals.
• -Support annual giving initiatives, major donor engagement, special events, and
• planned giving communications.
• -Establish and manage a centralized client story library by proactively collecting,
• interviewing, documenting, and updating client impact stories, ensuring content is
• readily available for donor communications, fundraising materials, grant reports,
• annual reports, and other strategic communications needs.

Requirements

Basic Requirements

• -Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a
• related field; equivalent work experience may be considered.
• -Minimum of three (3) years of professional experience in marketing and/or
• communications

Preferred Requirements

• -Demonstrated ability to translate complex legal, social service, or public policy
• concepts into compelling, audience-friendly content.
• -Experience supporting fundraising, donor engagement, or development initiatives.
• -Experience managing organizational branding initiatives.
• -Experience working in nonprofit or public interest settings.
• -Strong writing, editing, and proofreading skills.
• -Proficient in managing digital and print communications, with experience in graphic
• design and multimedia production.
• -Demonstrated expertise with Adobe Creative Cloud (Photoshop, InDesign,
• Illustrator).
• -Familiarity with content management systems (e.g., WordPress) and basic HTML.
• -Skilled in managing social media platforms and scheduling tools.
• -Adept at storytelling and creating mission-driven content for diverse audiences.
• -Strong interpersonal and collaboration skills.
• -Ability to work independently, manage multiple projects, and meet deadlines.
• -Familiarity with SEO, Google Analytics, and email marketing tools (e.g., Mailchimp).
• -Photography and video production/editing experience.
• -Bilingual in English and another language spoken by Legal Aid clients is a plus.
• -Demonstrated commitment to diversity, equity, and inclusion.

Physical Requirements

• -Primarily office-based with general office conditions
• -Must be able to remain in a stationary position for extended periods and operate
• standard office equipment
• -Ability to travel across the state as needed for client meetings, court appearances,
• and outreach events.
• -Must be able to lift up to 15 pounds at times.

Work Schedule

-This position primarily works standard business hours; however, occasional evening and weekend hours are required to support community events, legal clinics, outreach activities, and other organizational initiatives. Weekend commitments consist of a few hours on select Saturdays throughout the year.