Social Media Executive

Premium Skincare, Baby & Kids Products & Lifestyle Brands

We are seeking a creative and experienced Social Media Executive, ideally a female professional, to join our dynamic team. In this role, you will lead content creation and brand storytelling for a portfolio of premium skincare, baby & kids skincare, and lifestyle brands, targeting discerning audiences including moms. You will play a hands-on role in content creation while also managing UGC creators and a growing content team.

This position reports directly to the Marketing Manager .

Key Responsibilities

Content Creation & Social Media

• Personally create short-form video content (30–40 seconds) across skincare, baby/kids, and lifestyle themes for platforms such as Instagram and TikTok.
• Plan and execute a structured content calendar aligned with brand objectives and campaign timelines.
• Translate brand identity into engaging, high-quality visuals and videos that reflect premium, trustworthy brand values.
• Oversee photography and video production to maintain consistent brand aesthetics.
• Collaborate closely with the marketing team on social media, blog, and campaign content tailored to mature audiences and moms.

Brand Representation

• Confidently represent brands on camera or through voiceovers with authenticity and professionalism.
• Ensure all messaging, tone, and visuals align with premium positioning and audience expectations.

UGC & Creator Management

• Manage UGC creators end-to-end, including briefing, content direction, timelines, and project follow-ups .
• Source, curate, and oversee high-quality user-generated content to strengthen community engagement.
• Manage and mentor in-house content creator , with responsibility to support and scale the content team as the business grows.
• Build and maintain strong relationships with creators, influencers, and KOLs to execute effective collaborations.

Reporting & Backend Support

• Track content and campaign performance, preparing regular reports and insights for the Marketing Manager.
• Support Shopify backend operations, including content updates, product listings, and basic performance reporting.
• Monitor results and optimize content strategies based on engagement and conversion data.

• Proven experience in social media management, content creation, and brand storytelling.
• Strong hands-on experience creating and editing short-form video content.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).
• Comfortable and confident appearing on camera for brand content.
• Strong understanding of social media platforms and trends, especially for mature audiences and moms.
• Experience managing UGC creators and influencer/KOL collaborations.
• Familiarity with Shopify content management, product listings, and analytics.
• Excellent communication, organizational, and project management skills.
• Passion for beauty, skincare, baby/kids, and lifestyle products.
• Singapore Citizens or PR only.

Preferred Skills

• Knowledge of SEO best practices.
• Experience with analytics tools (Google Analytics, Shopify Analytics, etc.).
• Leveraging AI tools is a plus.

Meal Allowance

Performance Bonus

Insurance