Marketing Manager North America

Events

• Own the end-to-end planning and execution of physical and digital events in North America (trade shows, conferences, webinars, roundtables, hosted events)
• Manage logistics, vendor relationships, booth materials, and on-site coordination
• Drive pre-event promotion, on-site engagement, and post-event follow-up campaigns
• Measure and report on event ROI, lead capture, and pipeline influence

Market Development

• Help establish and grow Didomi's brand awareness in the North American privacy & consent management space, and Addingwell’s brand awareness in the server-side space
• Identify and act on local market opportunities (media, associations, podcast…)
• Localize global campaigns for the North American audience and adapt messaging for regional relevance

Sales Collaboration

• Work hand-in-hand with the North American Account Executive and SDR teams to align marketing programs with pipeline goals
• Participate in monthly GTM calls and provide marketing performance updates
• Coordinate with the Customer Success team on retention and expansion marketing initiatives

Asset Creation & Enablement

• Coordinate the creation of local marketing assets: landing pages, one-pagers, case studies, videos, and more
• Ensure sales teams are equipped with up-to-date collateral to support every stage of the buyer journey
• Work with global marketing to adapt and produce region-specific content

Reporting & Budget

• Own the North America marketing budget: planning, allocation, and spend tracking
• Set up and maintain KPI dashboards covering lead generation, pipeline contribution, and event performance
• Continuously analyze program effectiveness and propose improvements

What We're Looking For

• 5+ years of B2B marketing experience, ideally in SaaS or enterprise software
• Proven track record managing events (in-person and virtual) end-to-end
• Strong understanding of demand generation and how marketing drives pipeline
• Experience working closely with sales teams in a fast-paced environment
• Ability to work autonomously and manage multiple projects simultaneously
• Super hands-on
• Excellent written and verbal communication skills in English
• Familiarity with tools like HubSpot, Salesforce, Notion, and webinar platforms is a plus
• Familiarity with AI tooling for marketing purposes and Claude.ai
• Knowledge of the North American B2B tech ecosystem

Recruitment Process

• Screening call with HR
• Interview with Marketing Director
• Discussion with COO & VP Global Strategic Accounts
• Final interview with a Co-founder (CRO or CEO)