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Merchandising Manager
askfavor · Austin, TX, United States
About The Role
What You'll Do
- Lead the execution of in-app merchandising directive; ensure key brand and product
- messages are delivered through compelling, on-brand shopping experiences that align
- with broader marketing channels (lifecycle, social, and paid media).
- Develop and implement merchandising strategies tailored to distinct customer
- segments with a focus on navigation, content structure, and feature placement that
- drive discovery and engagement.
- Collaborate cross-functionally with integrated marketing, creative, brand, business
- analytics, product, support, and sales teams to align on merchandising initiatives and
- influence decisions through a data-driven, collaborative approach.
- Analyze business performance to identify trends, surface insights, and guide
- merchandising and pricing optimizations that drive growth and improve user
- experience.
- Define and track core merchandising and content KPIs to evaluate strategy
effectiveness, inform future decisions, and ensure consistent reporting
- Lead A/B testing strategies to experiment with and refine content, placement, and user
journeys; drive continuous performance improvement across the app experience.
Who You Are
- ● A relevant degree or comparable formal training, certification, or work experience
- ● 5+ years experience in website or app merchandising or similar roles within a fast-paced
- environment; proven experience identifying opportunities to find efficiencies throughout
- the customer journey that impact the user experience and growth
Skills You Have
- ● Strong analytical acumen with cross-functional leadership ability; ability to
- develop respectful influencing strategies to leverage support from
- cross-functional stakeholders
- ● Ability to focus on and improve customer experience and business performance
- through in-app placement, segmentation, experimentation, and continuous
- optimization; ability to demonstrate a high degree of ownership and
- accountability
- ● Ability to meet tight deadlines and ensure all directives and communications are
- accurate, clear, concise, and consistent with Favor core values
- ● Process and detail-oriented mindset with demonstrated ability to maintain a clear history of changes and documentation
- ● Strong understanding of CMS and how they work; knowledge of Braze,
- Tableau,Contentful or similar tools
Physical & Other Requirements
- ● Sit for an extended period of time
- ● Hand / finger dexterity
- ● Work extended hours
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