AI SEO Specialist Zen Media

Zen Media is a leading B2B marketing and PR agency helping enterprise software, healthcare technology, professional services, and manufacturing brands achieve measurable growth and industry leadership.

For years, brands focused on Google rankings . Today, buyers increasingly rely on AI-generated answers when researching vendors, comparing solutions, and building shortlists.

Zen Media is helping define the next evolution of search: AI Visibility .

We analyze how brands appear inside generative AI platforms such as ChatGPT, Claude, Gemini, and Perplexity , and implement strategies to improve their presence in AI-generated recommendations.

We are now hiring an AI Visibility Specialist to help scale this capability.

Role Overview

• This role sits at the intersection of SEO, AI search, PR, and structured content optimization .
• The AI Visibility Specialist analyzes how brands appear across generative AI platforms and develops strategies to improve their presence in AI-generated answers.
• Unlike traditional SEO roles focused mainly on keyword rankings, this role focuses on how large language models interpret, reference, and recommend brands .
• You will work with AI visibility diagnostics, prompt testing frameworks, schema analysis, and long-form content strategies designed to improve AI discoverability.
• This role reports to the Director of Marketing and collaborates closely with the marketing and content teams.

What You’ll Do

• Run AI Visibility audits using Zen Media’s diagnostic platform
• Analyze AI visibility reports measuring brand presence in AI responses
• Identify opportunities to improve brand inclusion in AI-generated recommendations
• Create and optimize long-form content designed for AI discoverability and citation
• Conduct schema and structured data audits to improve machine readability
• Optimize page structures so AI systems can easily extract relevant information
• Perform keyword and entity research supporting SEO and AI visibility
• Monitor responses across ChatGPT, Claude, Gemini, and Perplexity to identify patterns
• Collaborate with marketing teams to improve search and AI visibility performance
• Stay updated on trends in AI search behavior and LLM citation patterns

Qualifications

• 2–4 years of SEO experience , ideally in a digital marketing or B2B agency
• Strong understanding of technical SEO, on-page optimization, and content strategy
• Experience with tools such as Google Search Console, Ahrefs, SEMrush, or Screaming Frog
• Strong analytical skills and ability to turn research into actionable insights
• Ability to manage multiple projects and maintain attention to detail
• Strong writing skills for structured long-form content
• Curiosity about generative AI and its impact on search

Bonus Experience

• Experience analyzing AI-generated responses or LLM outputs
• Familiarity with schema markup, entity optimization, and structured data tools
• Understanding how AI models extract and reference web information
• Basic knowledge of HTML, CSS, or JavaScript
• Experience working with B2B or enterprise clients

Why This Role Is Unique

AI-driven discovery is rapidly changing how buyers research vendors.

While most marketing teams still focus on traditional search rankings, Zen Media is helping define a new discipline: AI Visibility.

In this role, you will help develop strategies that improve how brands appear in AI-generated answers across multiple platforms , placing you at the forefront of a major shift in digital marketing.

What’s Your Next Step?

If you are passionate about SEO and the future of AI-driven discovery , we’d love to hear from you.

You’ll join a team helping global B2B brands improve their visibility in the evolving AI search ecosystem .

Learn more about Zen Media

• Website: https://zenmedia.com/
• LinkedIn: https://www.linkedin.com/company/wearezenmedia