Marketing and Outreach Manager

OPENING FOR SCHOOL YEAR 26-27 to begin July 1, 2026

Summary

• The Marketing and Outreach Manager is a key member of the Marketing and Communications
• (MarComm) team and plays a central role in shaping how families at all points in the experience
• lifecycle come to know, engage with, and support Head-Royce. Sitting at the intersection of
• Admissions, Advancement, and MarComm, this role brings a cohesive, strategic lens to
• recruitment, outreach, and engagement efforts—connecting the full arc of the family experience
• and ensuring that messaging, experiences, and initiatives are mission-driven and reflective of the
• school’s values. Through regular participation in Admissions and Advancement team meetings,
• the Marketing and Outreach Manager contributes to strategic conversations and manages
• projects that support enrollment, retention, philanthropy, and community engagement, while
• proactively identifying opportunities to strengthen outreach, elevate storytelling, and enhance
• how Head-Royce connects with prospective and current families, as well as alumni, across all
• channels.

Responsibilities

• Develop and implement integrated recruitment, marketing, and outreach strategies in

partnership with the MarComm, Advancement, and Enrollment Management teams

• Proactively identify and manage initiatives from beginning to end that strengthen

• admissions and advancement efforts, ensuring alignment of messaging, priorities, and
• timelines

• Develop marketing materials and content—with oversight from MarComm team—that

• align with outreach, philanthropy, and engagement goals, ensuring that messaging
• resonates with target audience

• Partner with Admissions and Advancement to support family engagement, retention,

and the full lifecycle of the Head-Royce experience

• Build and support partnerships and events that engage prospective families and

strengthen community connections

• Track and/or analyze engagement, giving, and outreach data, using insights to refine

strategies and improve outcomes

• Participate in school-wide events, activities, meetings, and committees to develop a

deep understanding of Head-Royce and translate that into authentic storytelling

• Participate in specific Advancement and Admissions events to help families feel

integrated into the Head-Royce

Skills and Qualifications

• A minimum of four years in a marketing or communications role. Previous experience

in an independent school and/or non-profit setting is a plus

• Bachelor's degree required—specialty in Journalism, PR, English, marketing, or

communications preferred

• Strong written, verbal, and interpersonal communication skills, with a strong sense of

audience and tone

• Strategic thinker with the ability to translate ideas into actionable plans
• Ability to thrive in a fast-paced environment, with a proven track record of prioritizing

• and completing multiple tasks within firm deadlines, while remaining flexible and
• composed in response to changing demands

• Excellent organizational and time management skills, with a proactive approach to

managing workflows and taking initiative

• Collaboration and diplomacy; fostering strong working relationships
• High level of professionalism, integrity, and discretion, including experience handling

confidential information

• Positive attitude, strong work ethic, a genuine enthusiasm for working with students,

and for being part of an academic community

• Sensitivity to equity and inclusion and a demonstrated ability to engage effectively

with diverse racial, ethnic, gender, cultural, and disabled populations

• Comfort working with data and using insights to inform decision-making
• Eye for design and visual storytelling, with experience creating engaging,

mission-aligned content

• Familiarity with social media platforms, including Instagram, Facebook, LinkedIn, and

YouTube

• Demonstrated ability to capture photography and video for storytelling purposes
• Experience with content management systems, website back ends, and marketing

platforms; experience with Veracross, Interactive Schools, and HubSpot, a plus

• Provent proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator) and other

tools (e.g., Canva)

• Strong technical skills in a Mac environment and with Google Workspace (Gmail,

Drive, Docs, Sheets, Slides)

• Willingness to work occasional evenings and weekends in support of school events

Other Qualifications

• Ability to provide Livescan and TB clearance
• Work in an environment dealing with a wide variety of priorities and deadlines, as well

as a diverse array of stakeholders

• Work at a desk and computer for extended periods of time
• Work primarily in a traditional climate-controlled environment
• Ability to occasionally lift up to 25 pounds