Marketing and Communications Manager

Summary

• The Marketing and Communications Manager is a key member of the Marketing and
• Communications (MarComm) team and serves as one of the main storytellers on campus,
• bringing consistent messaging and integrated content experiences to life—through our
• website, internal portal, digital media, print, and more—that engage our professional and
• parent communities, support income-generating initiatives, and help communicate how we
• live into our mission and initiatives related to our strategic plan. The MarComm Manager
• serves as the managing editor of our semi-annual publication—Head-Royce Magazine—and
• regular digital publications, including weekly, bi-weekly, and quarterly newsletters. This
• position also maintains the annual editorial calendar, and in partnership with other members
• of the MarComm team, writes/edits engaging social media content and stays abreast of
• emerging trends and practices that impact the Head-Royce website and other channels.

Responsibilities

• Develop and implement communications strategies in support of the school’s mission
• Act as a communications liaison for committees in the HRS community as needed
• Apply systems thinking to marketing and communications, weaving together

• integrated storytelling and consistent brand expression across digital, print, and
• in-person channels

• Develop and execute communications for Advancement and Admissions, leveraging

• persuasive writing, audience psychology, and emotional framing to drive engagement,
• enrollment, and philanthropic support

• Serve as the managing editor of the semi-annual printed Head-Royce magazine
• Coordinate and distribute the school’s primary digital publications, including weekly,

bi-weekly, and quarterly newsletters

• Project-manage print and digital publications, hiring and working with outside vendors

to maintain production schedules and deliverables

• Provide ongoing support for content creation and message development, including

articles, surveys, presentations, social media captions, graphics, and other material

• Lead editorial planning meeting and manage annual editorial calendar
• Collaborate with other members of the MarComm team, staying abreast of emerging

trends and practices that impact the HRS website, social media, and other channels

• Identify and pursue opportunities to share events and happenings at HRS, working

• collaboratively with content partners and MarComm team members to generate
• content that authentically tells the story of the school, its mission and values

• Monitor and co-manage communications email inbox and respond to other requests

for communications support

• Participate in school-wide events, meetings, and committees as appropriate
• Train and support content owners outside of communications to create and distribute

content consistent with guidelines

Skills and Qualifications

• A minimum of four years in a marketing or communications role. Previous experience

in an independent school and/or non-profit setting is a plus

• Bachelor's degree required—specialty in Journalism, PR, English, marketing, or

communications preferred

• Strong written, verbal, and interpersonal communication skills, with a strong sense of

audience and tone

• Strategic thinker with the ability to translate ideas into actionable plans
• Ability to thrive in a fast-paced environment, with a proven track record of prioritizing

• and completing multiple tasks within firm deadlines, while remaining flexible and
• composed in response to changing demands

• Excellent organizational and time management skills, with a proactive approach to

managing workflows and taking initiative

• Collaboration and diplomacy; fostering strong working relationships
• High level of professionalism, integrity, and discretion, including experience handling

confidential information

• Positive attitude, strong work ethic, a genuine enthusiasm for working with students,

and for being part of an academic community

• Sensitivity to equity and inclusion and a demonstrated ability to engage effectively

with diverse racial, ethnic, gender, cultural, and disabled populations

• Comfort and knowledge of social media channels, including Instagram, Facebook,

LinkedIn, and YouTube

• Eye for design and visual storytelling, with experience creating engaging,

mission-aligned content

• Comfort with photography/capturing video and still shots for storytelling purposes
• Familiarity with CMS systems, website back ends, and marketing platforms; specific

experience with Veracross, Interactive Schools, and HubSpot is helpful

• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator, etc.) and other

platforms (e.g., Canva) a plus

• Strong technical skills in a Mac environment and with Google Workspace (Gmail,

Drive, Docs, Sheets, Slides)

• Availability to work occasional evenings and weekends to support and promote

school-wide events as needed

Other Qualifications

• Ability to provide Livescan and TB clearance
• Work in an environment dealing with a wide variety of priorities and deadlines, as well

as a diverse array of stakeholders

• Work at a desk and computer for extended periods of time
• Work primarily in a traditional climate-controlled environment
• Ability to occasionally lift up to 25 pounds