Head of Programmatic

We are looking for an experienced Head of Programmatic to lead and scale our AdExchange business. This role is responsible for driving commercial success, building high-performing teams, and shaping the long-term strategy of the product in close cooperation with company leadership.

Responsibilities

• Oversee business results and define the strategic development vector for the SmartyAds AdExchange product
• Take full responsibility for all business-related teams: Business Development, Account Management and Customer Success
• Serve as an escalation point for top-level customer and partner issues
• Set targets and control execution of business development plans (qualitative and quantitative)
• Own CSM and Account Management KPIs and define team direction and performance standards
• Monitor platform profitability on a daily basis and initiate immediate corrective actions when needed
• Prepare and present regular performance and strategy reports to executive management
• Define and execute the strategic direction of the AdExchange in cooperation with top management
• Ensure strong collaboration with SSP and DSP teams and alignment across products
• Work closely with Marketing to ensure strong positioning, promotion of key integrations, and execution of inbound and outbound sales strategies
• Represent the company at industry events, conferences, and partner roadshows
• Track industry trends, regulatory updates, and technological changes, initiating product improvements to maintain competitiveness
• Cooperate with Legal, Privacy, Operations, HR, Product and Finance teams to ensure sustainable product development
• Lead complex negotiations, recovery of lost integrations, and resolution of critical partner cases
• Support product roadmap development based on market needs and commercial priorities

Hard Skills

• 5+ years of experience in AdTech / Programmatic / Digital Advertising
• Proven experience in managing large commercial or product-driven teams
• Deep understanding of the programmatic ecosystem: DSPs, SSPs, AdExchanges, Publishers, Agencies, Data Providers, and Scanners
• Strong knowledge of OpenRTB protocol, bidding mechanisms, traffic quality metrics, and monetization models
• Experience with multiple environments and formats (Web, Mobile App, CTV, DOOH, Display, Video, Native, Audio)
• Solid understanding of privacy regulations and frameworks (GDPR, TCF, GPP, COPPA, CCPA, etc.)
• Strong analytical skills with the ability to interpret revenue, margin, and performance data
• Experience working with BI tools, CRM systems, and reporting dashboards
• Budget planning and P&L management experience
• Fluent English (spoken and written); Ukrainian is a plus

Soft Skills

• Strong leadership and people management skills
• Strategic and systems thinking
• High level of ownership and accountability
• Excellent communication and negotiation abilities
• Ability to operate in a fast-paced, changing environment
• Strong problem-solving and decision-making skills
• Result-oriented and performance-driven mindset
• High emotional intelligence and stakeholder management skills
• Ability to balance long-term strategy with short-term execution
• Resilience and stress management in high-pressure situations

Benefits

• Flexible working format (hybrid / remote/ office)
• Paid time off
• Professional development budget
• Conference and travel coverage
• Medical insurance
• Sports compensation

Location

• Kyiv, Ukraine
• Hybrid / Office-based (preferred)/ Remote