Conversion Rate Optimization Manager

About LabX Media Group

• LabX Media Group is a leading worldwide science publishing company that delivers meaningful
• industry content and integrated marketing solutions for the scientific community. LabX Media
• Group’s brands and product solutions deliver trusted, timely and deep information across print
• and digital products to empower our customers and advance their research.
• We are looking for a Conversion Rate Optimization Manager to join our team!
• As part of the Marketing team, the Conversion Rate Optimization Manager will bridge data,
• analytics, and user experience to drive measurable improvements across our digital properties.
• This is a interdisciplinary analytics and product role suited to a tech-savvy professional who is
• equally comfortable interpreting data, designing experiments, and communicating insights to
• senior stakeholders — with the goal of optimizing conversion funnels, improving UI/UX
• performance, and turning reporting into action.

Key Responsibilities

• Work with key stakeholders across the organization spanning development, operations,

• product management, marketing, and business analytics to build and execute CRO projects
• across multiple products and digital touchpoints.

• Partner with stakeholders and the leadership team to identify strategic opportunities for

• the design, development, and implementation of new digital solutions or enhancements to
• existing platforms.

• Plan, execute, and analyze A/B and multivariate tests across landing pages, subscription

funnels, email campaigns, and digital content to continuously improve conversion rates.

• Data first approach — gather, interpret, and translate analytics into clear, actionable

• recommendations that influence product and marketing decisions with end goals of
• increasing revenue, acquiring new audience, or generating leads

• Analyze the interaction between the performance of internal features vs. external

• influence, help sift signal from noise to support decision-making at all levels of the
• organization.

• Apply UI/UX best practices and user behavior insights (heatmaps, session recordings, user

testing) to identify friction points in conversion flows and develop hypotheses for testing.

• Prepare functional requirements and formal change requests to pass off to product

managers and development teams for implementation.

• Investigate and resolve data and reporting issues; ensure data integrity and consistency

across platforms and reporting outputs.

• Execute ad hoc reporting and analytics requests from across the business; develop and maintain scorecard and dashboard requirements and specifications.
• Ensure timeline and delivery commitments are tightly managed and aligned with reporting or project deliverables; communicate progress and blockers proactively to stakeholders.

Qualifications

• Post-secondary degree or diploma in Marketing, Data Analytics, Computer Science,

Business, or a related field.

• 3-5 years of experience in a CRO, digital analytics, product management, or UX-focused

role; experience in a media, publishing, or subscription-based business is an asset.

• Demonstrated ability to design and execute A/B and multivariate tests, interpret results

with statistical confidence, and communicate findings clearly to non-technical audiences.

• A solid understanding of principles of experimental design (random vs. non-random

sampling, confounding variables)

• Strong working knowledge of UI/UX principles; comfortable reviewing wireframes,

• identifying usability issues, and collaborating with design and development teams on
• solutions.

• Proven ability to build and present dashboards and reports for senior stakeholders;

• comfortable operating in a cross-functional environment and influencing without direct
• authority.

• Highly organized with strong project management skills; able to manage multiple

concurrent workstreams, meet deadlines, and maintain clear documentation.

Experience & Skills

• Proficiency in web analytics tools (Google Analytics 4) and data visualization platforms

(Looker, Tableau, Power BI, Google Data Studio).

• Proficiency with Google Tag Manager considered an asset.
• Deep experience with A/B testing platforms (VWO, Google Optimize, Optimizely)
• Familiarity with user behavior and UX research tools (Hotjar, CrazyEgg).
• Working knowledge of HTML/CSS and a general comfort with web technology; ability to

communicate effectively with developers without needing to write production code.

• Fluent with workflow software (Lucid chart, Miro)
• Experience with BI and reporting tools and a track record of building self-serve dashboards

that reduce ad hoc reporting burden on the team.

Application Procedure

• This position is remotely based and is open to all eligible candidates in Canada. Preference may
• give to candidates in the Eastern or Central time zone.
• This job posting is for a current vacancy.
• LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and
• inclusion. We celebrate diverse perspectives and are committed to fostering a culture where
• differences are valued and innovation thrives.
• Reasonable accommodation is available for qualified individuals with disabilities, upon request
• when contacted for an interview. We thank all candidates for applying. Only those candidates
• selected for an interview will be contacted.
• Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
• screening or decision-making. All evaluations are conducted by our human resources team and
• hiring managers.