Circulation Manager

About LabX Media Group

• LabX Media Group is a leading worldwide science publishing company that delivers meaningful
• industry content and integrated marketing solutions for the scientific community. LabX Media
• Group’s brands and product solutions deliver trusted, timely and deep information across print
• and digital products to empower our customers and advance their research.
• We are looking for a Circulation Manager to join our team!
• As part of the Marketing team, the Circulation Manager will lead and grow our print and digital
• circulation strategy for a large publication. The Circulation Manager will oversee print circulation
• operations, subscriber retention, revenue optimization, and churn reduction while driving data-
• informed audience growth initiatives across multiple channels.

Key Responsibilities

• Manage all aspects of print circulation for a large print brand with a focus on subscriber

retention and proactive churn reduction strategies.

• Utilize audience data and insights to make data-informed decisions that influence audience

growth and increase overall audience engagement across the portfolio.

• Plan and execute campaigns to acquire new and retain current subscribers, using list

segmenting and behavioral targeting strategies.

• Develop test plans, trial offers, and promotional packages. Monitor performance results

• for multiple customer acquisition channels and lifecycle campaigns, optimizing based on
• measurable outcomes.

• Own the complete workflow of a contact from their initial point of conversion to their

success or failure in ongoing marketing, engagement, and opt-in campaigns.

• Oversee all logistical matters related to print and circulation including 3rd party vendor

• management, agency partnerships, newsstand distribution, cost optimization, print order
• management, shipping and more.

• Conduct competitive analysis and market research; continuously monitor industry trends,

• technologies, and conversion optimization techniques to keep the brand ahead of the
• curve.

• Monitor email deliverability and take action to increase deliverability rates, open rates,

and click-through rates across all subscriber communications.

• Develop and execute plans and strategies that grow our audience and drive traffic and engagement to editorial and advertiser-supported content, programs, and events.

Qualifications

• Post-secondary degree or diploma in Marketing, Communications, Business, or a related

field; equivalent experience will be considered.

• 5+ years of progressive experience in circulation management, audience development, or

digital/print marketing, ideally within a media, publishing, B2B or B2C environment.

• Strong analytical mindset with the ability to interpret audience data and translate insights

into actionable strategies that drive measurable growth.

• Excellent communication and project management skills; ability to manage multiple brands

and campaigns simultaneously in a fast-paced, remote environment.

• Experience in/knowledge of the scientific industry is an asset.

Experience & Skills

• Expert working knowledge of subscription fulfillment software (Omeda, CDS).
• Experience with e-mail marketing platforms and list segmentation best practices.
• Experience with web analytics platforms (Google Analytics, Adobe Analytics) and data

visualization tools to monitor audience KPIs and campaign performance.

• Hands-on experience with social media management; familiarity with emerging platforms

and growth tactics.

• Direct experience both executing and managing paid advertising efforts.
• Experience with A/B testing and conversion rate optimization; a disciplined, test-and-learn

approach to campaign development capable of demonstrating clear ROI

• Advanced knowledge of print fulfillment workflows, subscriber database management,

subscription billing cycles, and postal regulations.

Compensation

• The expected salary range for this position is $70,000–$90,000 CAD per year, commensurate with

• experience. This range reflects benchmarked compensation for a Circulation Manager in the
• Canadian media and publishing sector. Benefits package includes health and dental coverage, paid
• vacation, and professional development support.

Application Procedure

• This position is remotely based and is open to all eligible candidates in Canada. Preference may be
• given to candidates in the Eastern or Central time zone.
• This job posting is for a current vacancy.
• LabX Media Group is an enthusiastic equal opportunity employer that values diversity, equity, and
• inclusion. We celebrate diverse perspectives and are committed to fostering a culture where
• differences are valued and innovation thrives.
• Reasonable accommodation is available for qualified individuals with disabilities, upon request
• when contacted for an interview. We thank all candidates for applying. Only those candidates
• selected for an interview will be contacted.
• Please note: Our hiring process does not involve the use of artificial intelligence (AI) for candidate
• screening or decision-making. All evaluations are conducted by our human resources team and
• hiring managers.