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Communications & Content Executive
Crown Agents Bank · London, United Kingdom
About The Role
Role Purpose
-  
- The Communications & Content Executive is responsible for producing high-quality written content for
- a range of internal and external-facing channels that support the firm’s commercial objectives. The
- role delivers consistent, strategic output across channels, often translating complex financial products
- into clear, engaging messaging. The role holder combines strong copywriting ability with campaign
- management skills and basic design capability, working within established brand and content
- frameworks to deliver at pace. This role is the primary production resource for content and campaigns
- within the function. The role holder possesses strong planning and organisational skills to ensure that
- content is aligned to a clear planning process and that all content assets are brand-aligned using
- existing governance procedures.
-  
Role Responsibilities
 
Content & Copywriting
- Develop high-quality copy for website pages, intranet pages, email campaigns, press releases and social media across all group entities.
- Translate complex financial products and services into clear, engaging messaging appropriate for target audiences.
- Ensure all content aligns with brand voice, tone, and regulatory requirements.
- Create events-focused content to target key audiences across channels, attending industry events where necessary.
- Support the development of thought leadership content, case studies, and client testimonials in collaboration with the Commercial and Sales teams.
- Coordinate with Investor Relations, PR, and content colleagues to ensure digital properties are updated promptly following announcements and publications.
- Update and manage web pages via the CMS (WordPress/ProcessWire), including landing pages, news and insight content, and Investor Relations announcements.
- Write and proofread award submissions, working with PR agency partners to identify and target key industry awards.
 
Content Planning & Execution
- Own and manage the content calendar, ensuring consistent and strategic output across all channels.
- Plan and deliver integrated campaigns aligned with business objectives and key commercial priorities.
- Work with Corporate Affairs and our agency partners to develop and stress-test messaging for a range of audiences, including journalists.
- Build and activate multi-channel marketing campaigns aligned with business objectives and key commercial priorities across platforms including LinkedIn and GoogleAds, with the support of digital marketing agencies where appropriate.
- Script and produce video and multimedia content, identifying subject matter experts and coordinating production.
- Work with internal teams to plan key messaging and content delivery in the run up to and during/ after key events; liaise with external partners on events support where appropriate.
- Use Corporate Affairs-produced insights and reporting to support content creation and outreach strategies.
 
Light-Touch Design & Asset Production
- Adapt existing brand templates to produce day-to-day visual content at pace for a range of channels including social media, within established guidelines. Proficiency in InDesign or Canva a bonus.
- Escalate design requirements that fall outside template-based production to design support.
 
Stakeholder Coordination
- Collaborate with internal stakeholders including sales, product, and compliance teams to gather requirements and deliver effective campaigns.
- Work with compliance to ensure all marketing content meets regulatory approval and governance requirements.
- Coordinate with IR and PR teams to ensure investor-facing and media content is consistent and timely.
- Work with events organisers to ensure access to images and social media amplification opportunities.
Degree level education or equivalent professional experience. Marketing, communications, or journalism qualification desirable.
Experience
- 3-5 years of experience in a content, communications, or digital marketing role, ideally within financial services or a regulated industry.
- Proven ability to produce high-quality written content across multiple channels and formats.
- Experience planning and executing digital campaigns across platforms including LinkedIn and Google Ads.
- Comfortable working in Canva, InDesign or equivalent design tools to adapt branded templates for social media, email, and web assets.
- Strong understanding of brand tone of voice and editorial standards.
- Experience working with compliance and legal review processes desirable.
 
- Hybrid working
- Contributory personal pension plan: - Minimum: Employee 2% and Employer 7%. Employer matches contributions in 1% increments to a maximum of: Employee 5% and Employer 10%
- Life Assurance – 4 times annual salary
- Group Income Protection
- Private Medical Insurance – this may include cover for partner and or children at company cost. Cover includes Optical, Dental and Audiology
- Discretionary Bonus
- Competitive Annual Leave
- 2 Volunteering Days
- Benefit Hub
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