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Communications & Content Executive

Crown Agents Bank · London, United Kingdom

Digital MarketingExecutive LevelExternal listingfull-time23 days ago

About The Role

Role Purpose

  •  
  • The Communications & Content Executive is responsible for producing high-quality written content for
  • a range of internal and external-facing channels that support the firm’s commercial objectives. The
  • role delivers consistent, strategic output across channels, often translating complex financial products
  • into clear, engaging messaging. The role holder combines strong copywriting ability with campaign
  • management skills and basic design capability, working within established brand and content
  • frameworks to deliver at pace. This role is the primary production resource for content and campaigns
  • within the function. The role holder possesses strong planning and organisational skills to ensure that
  • content is aligned to a clear planning process and that all content assets are brand-aligned using
  • existing governance procedures.
  •  

Role Responsibilities

 

Content & Copywriting

  • Develop high-quality copy for website pages, intranet pages, email campaigns, press releases and social media across all group entities.
  • Translate complex financial products and services into clear, engaging messaging appropriate for target audiences.
  • Ensure all content aligns with brand voice, tone, and regulatory requirements.
  • Create events-focused content to target key audiences across channels, attending industry events where necessary.
  • Support the development of thought leadership content, case studies, and client testimonials in collaboration with the Commercial and Sales teams.
  • Coordinate with Investor Relations, PR, and content colleagues to ensure digital properties are updated promptly following announcements and publications.
  • Update and manage web pages via the CMS (WordPress/ProcessWire), including landing pages, news and insight content, and Investor Relations announcements.
  • Write and proofread award submissions, working with PR agency partners to identify and target key industry awards.

 

Content Planning & Execution

  • Own and manage the content calendar, ensuring consistent and strategic output across all channels.
  • Plan and deliver integrated campaigns aligned with business objectives and key commercial priorities.
  • Work with Corporate Affairs and our agency partners to develop and stress-test messaging for a range of audiences, including journalists.
  • Build and activate multi-channel marketing campaigns aligned with business objectives and key commercial priorities across platforms including LinkedIn and GoogleAds, with the support of digital marketing agencies where appropriate.
  • Script and produce video and multimedia content, identifying subject matter experts and coordinating production.
  • Work with internal teams to plan key messaging and content delivery in the run up to and during/ after key events; liaise with external partners on events support where appropriate.
  • Use Corporate Affairs-produced insights and reporting to support content creation and outreach strategies.

 

Light-Touch Design & Asset Production

  • Adapt existing brand templates to produce day-to-day visual content at pace for a range of channels including social media, within established guidelines. Proficiency in InDesign or Canva a bonus.
  • Escalate design requirements that fall outside template-based production to design support.

 

Stakeholder Coordination

  • Collaborate with internal stakeholders including sales, product, and compliance teams to gather requirements and deliver effective campaigns.
  • Work with compliance to ensure all marketing content meets regulatory approval and governance requirements.
  • Coordinate with IR and PR teams to ensure investor-facing and media content is consistent and timely.
  • Work with events organisers to ensure access to images and social media amplification opportunities.

Degree level education or equivalent professional experience. Marketing, communications, or journalism qualification desirable.

Experience

  • 3-5 years of experience in a content, communications, or digital marketing role, ideally within financial services or a regulated industry.
  • Proven ability to produce high-quality written content across multiple channels and formats.
  • Experience planning and executing digital campaigns across platforms including LinkedIn and Google Ads.
  • Comfortable working in Canva, InDesign or equivalent design tools to adapt branded templates for social media, email, and web assets.
  • Strong understanding of brand tone of voice and editorial standards.
  • Experience working with compliance and legal review processes desirable.

 

  • Hybrid working
  • Contributory personal pension plan: - Minimum: Employee 2% and Employer 7%. Employer matches contributions in 1% increments to a maximum of: Employee 5% and Employer 10%
  • Life Assurance – 4 times annual salary
  • Group Income Protection
  • Private Medical Insurance – this may include cover for partner and or children at company cost. Cover includes Optical, Dental and Audiology
  • Discretionary Bonus
  • Competitive Annual Leave
  • 2 Volunteering Days
  • Benefit Hub

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