Tradeshow Project Lead

About the Role

We are seeking a seasoned, entrepreneurial exhibition leader to join our team. This is a unique transition role designed for a high-performing professional who thrives on building things from scratch.

You will enter as the Validation Lead , focusing on the critical early stages of concept testing, blueprinting, and market viability. Upon successfully proving your capability and organizational fit within 3 to 4 months , you will seamlessly transition into the Project Director role, taking full end-to-end ownership and P&L accountability for two major tradeshows.

Market Viability: Read market research, draw sharp consumer/industry insights, and validate the commercial feasibility of two new tradeshow ideas.

Blueprint Creation: Ensure concept fit, verify execution feasibility, and draft the comprehensive architectural and strategic show blueprint.

Industry Engagement: Plan revenue streams, draft compelling proposals and concept notes, and organize targeted industry meets to build early momentum.

Launch Readiness: Prepare the foundational groundwork required for a successful Edition 1 launch.

End-to-End Ownership: Take complete charge of the execution and successful delivery of both tradeshows from start to finish.

Team Leadership: Direct, mentor, and manage a high-performing operations team, including Project Managers (PMs) and the Sales Manager.

Commercial & Delivery Excellence: Oversee floor planning, pricing strategies, exhibitor sales, and overall event P&L to meet organizational targets.

Job Requirements

• Proven experience leading a B2B tradeshow end-to-end (from initial concept to final execution).
• Deep understanding of the commercial side of exhibitions (floor plans, space pricing models, and exhibitor sales strategies).
• Solid team management experience, with the ability to lead PMs and sales teams effectively.
• Prior experience working on co-produced, partnership-driven, or association-led shows .
• Experience collaborating with international organizers or global partners.
• Exposure to or background in the Technology or Infrastructure sectors.
• Direct experience managing a full event P&L .
• International exhibition market experience.