Senior Marketing Associate

What you'll do

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• Plan, execute, and optimize paid digital marketing campaigns across platforms such as Meta, Google, and other digital platform.
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• Drive lead generation initiatives and improve campaign performance through data analysis and A/B testing.
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• Monitor campaign metrics, prepare performance reports, and recommend optimization strategies.
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• Collaborate with internal teams and external partners to execute marketing campaigns and promotional activities.
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• Support the planning and execution of roadshows, dealer activations, and other on-ground marketing events.
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• Coordinate with vendors and stakeholders to ensure seamless execution of marketing initiatives.
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• Stay updated on digital marketing trends, tools, and best practices to continuously improve campaign effectiveness.

What we seek

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• Bachelor's degree in Marketing, Business, Communications, or a related field.
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• At least 3–5 years of experience in digital marketing, performance marketing, or a similar role.
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• Proven experience managing paid advertising campaigns on Meta, Google, TikTok, or other digital platforms.
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• Strong understanding of lead generation, campaign optimization, A/B testing, and marketing analytics.
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• Experience using digital marketing and reporting tools such as Google Analytics and Meta Business Suite is an advantage.
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• Willing to travel and conduct field work for marketing events and activations as needed.
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• Willing to work onsite in PITX, Paranaque City