Digital Specialist - Paid Social & Creative

HomeMade, Mable, Leap in! and Mable Direct are entities under the Attain Healthtech Group of companies. While our companies are diverse, three similarities bind us:

1. We exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of care
2. We believe in technology as an enabler
3. We’re driven by helping customers attain better outcomes

This position is part of the Mable team.

About Mable

Mable is one of Australia's leading and fastest-growing healthtech platforms. As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.

With more than 25 million hours of support facilitated since 2014, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.

By working at Mable, you will join a high productivity and dynamic team environment, leading to meaningful change in Australia's care and support sectors.

To find out more, visit https://mable.com.au/

About the role

The CRM & Lifecycle Team at Mable is looking for a CRM Manager for a 12 month contract.

This role will own B2B Lifecycle comms for the business, and develop marketing automation strategies for our key customer segments across both B2B & B2C audiences.

The ideal candidate will be highly motivated and have core experience in developing and executing marketing campaigns. They will also work closely with internal teams to optimise the customer journey and increase conversion across key customer touchpoints.

This position reports into the Head of CRM Lifecycle and Retention. The CRM & Lifecycle Team team is part of the wider Growth Team at Mable.

What will I be doing?

• Execute the paid digital strategy across various social channels, with a primary focus on Meta Ads
• Daily management of Meta ad campaigns: creating, optimising, analysing performance, and maintaining account hygiene
• Effective budget planning and management across accounts and campaigns
• Collaborate with the in-house Creative Studio and Content Team to deliver channel-first creative that aligns with brand guidelines. As video is the #1 format in social, ensure content is optimised for a video-first digital approach
• Campaign reporting and analysis to identify growth opportunities
• Maintain a test and learn framework within our channels and creative asset development to drive continuous improvement and innovation
• Leverage AI-powered tools to streamline creative workflows and produce high-quality assets efficiently
• Collaborate with internal and external stakeholders to develop and execute integrated marketing campaigns
• Stay current with industry trends, particularly in AI, creative and video content evolution

What are we looking for?

• Minimum 2+ years of experience in developing, executing, and optimising paid social strategies.
• Proficiency in managing Meta Ads (campaign building, budgeting, targeting, and optimisation)
• Proven experience in video strategy and ideation for digital channels
• Creative and analytical mindset with the ability to derive actionable insights from reporting.
• Strong communication, teamwork, and time management skills
• Demonstrated experience collaborating with creative teams for channel-first content
• Proficiency in emerging digital marketing trends, particularly AI-driven content tools
• Bonus: Practical skillset in video production or AI-assisted video editing tools
• A bachelor's degree in marketing, business, or a related field is preferred